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Managing supply chains with differentiated service requirements - models and applications
Cohen, Morris A.; Deshpande, Vinayak; Wang, Yunzeng - In: The practice of supply chain management : where theory …, (pp. 175-195). 2003
Persistent link: https://www.econbiz.de/10001850762
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Trait superstition and consumer behavior : re-conceptualization, measurement, and initial investigations
Carlson, Brad D.; Mowen, John C.; Fang, Xiang - In: Psychology & marketing 26 (2009) 8, pp. 689-713
Persistent link: https://www.econbiz.de/10003867767
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A hierarchical model approach for identifying the trait antecedents of general gambling propensity and of four gambling-related genres
Mowen, John C.; Fang, Xiang; Scott, Kristin - In: Journal of business research : JBR 62 (2009) 12, pp. 1262-1268
Persistent link: https://www.econbiz.de/10003900750
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Multiple brand alliances : a portofolio diversification perspective
Gammoh, Bashar S.; Voss, Kevin E.; Fang, Xiang - In: The journal of product & brand management 19 (2010) 1, pp. 27-33
Persistent link: https://www.econbiz.de/10003963595
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Visual product aesthetics : a hierarchical analysis of its trait and value antecedents and its behavioral consequences
Mowen, John C.; Fang, Xiang; Scott, Kristin - In: European journal of marketing : EJM 44 (2010) 11/12, pp. 1744-1762
Persistent link: https://www.econbiz.de/10008773204
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The impact of warnings, disclaimers, and product experience on consumers' perceptions of dietary supplements
Mason, Marlys J.; Scammon, Debra L.; Fang, Xiang - In: Journal of consumer affairs : official publication of … 41 (2007) 1, pp. 74-99
Persistent link: https://www.econbiz.de/10003576871