Multiple brand alliances : a portofolio diversification perspective
Bashar S. Gammoh; Kevin E. Voss and Xiang Fang
| Year of publication: |
2010
|
|---|---|
| Authors: | Gammoh, Bashar S. ; Voss, Kevin E. ; Fang, Xiang |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 19.2010, 1, p. 27-33
|
| Subject: | Markenführung | Brand management | Diversifikation | Diversification | Mobiltelefon | Mobile phone | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003963595