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United States
Marketingmanagement
17,195
Marketing management
16,604
Stakeholder
11,078
Corporate Social Responsibility
4,050
Corporate social responsibility
4,015
Marketing
3,687
Theorie
3,556
Theory
3,540
Relationship marketing
3,438
Beziehungsmarketing
3,432
Consumer behaviour
3,294
Konsumentenverhalten
3,283
Deutschland
2,739
Kundenwert
2,631
Germany
2,617
Customer value
2,570
USA
1,988
Strategisches Management
1,909
Unternehmenserfolg
1,757
Firm performance
1,745
Brand management
1,675
Markenführung
1,666
Strategic management
1,584
Gemeinwohl
1,369
Innovation
1,324
Online-Marketing
1,304
Corporate Governance
1,298
Corporate governance
1,268
Internet marketing
1,264
Nachhaltige Entwicklung
1,240
Sustainable development
1,236
Grundbedürfnisse
1,212
Unternehmensethik
1,185
Öffentlichkeitsarbeit
1,178
Basic needs
1,169
Common good
1,163
Business ethics
1,154
Public relations
1,148
Value creation
1,057
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266
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105
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1,245
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678
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1
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993
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237
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96
Working Paper
96
Collection of articles of several authors
73
Sammelwerk
73
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65
Fallstudie
65
Hochschulschrift
57
Lehrbuch
54
Thesis
49
Textbook
48
Konferenzschrift
21
Reprint
21
Glossar enthalten
18
Glossary included
18
Aufsatzsammlung
17
Bibliografie enthalten
17
Bibliography included
17
Conference proceedings
16
Guidebook
14
Ratgeber
14
Conference paper
8
Fallstudiensammlung
8
Konferenzbeitrag
8
Collection of articles written by one author
7
Sammlung
7
Bibliografie
6
Amtsdruckschrift
4
Government document
4
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4
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4
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3
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3
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2
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English
1,837
German
83
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3
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2
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Kotler, Philip
16
Kaiser, Harry M.
12
Kumar, V.
11
Hawkins, Del I.
8
Chandler, David
7
Perreault, William D.
7
Keller, Kevin Lane
6
Lindgreen, Adam
6
Mothersbaugh, David L.
6
Newman, Bruce I.
5
Skiera, Bernd
5
Song, Michael
5
Armstrong, Gary
4
Best, Roger J.
4
Boyd, Harper W.
4
Fahlenbrach, Rüdiger
4
Garner, Thesia Isedora
4
Gupta, Sunil
4
Hartley, Robert F.
4
Hasan, Iftekhar
4
Hult, G. Tomas M.
4
Kitchen, Philip J.
4
Korzenny, Felipe
4
McCarthy, Edmund Jerome
4
Moretti, Enrico
4
Oreopoulos, Philip
4
Stulz, René M.
4
Verhoef, Peter C.
4
Anderson, Kym
3
Becchetti, Leonardo
3
Bellin, Howard
3
Blankson, Charles
3
Boone, Louis E.
3
Bresnahan, Timothy F.
3
Brettel, Malte
3
Calantone, Roger J.
3
Cannon, Joseph P.
3
Carpenter, Gregory S.
3
Ciciretti, Rocco
3
Clarke, Thomas
3
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American Marketing Association
15
American Management Association
3
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
IGI Global
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Chartered Institute of Marketing
2
European Society for Opinion and Marketing Research
2
International Labour Office
2
NetLibrary, Inc
2
USA / General Accounting Office
2
WEP
2
Academy of Marketing
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
Books on Demand GmbH <Norderstedt>
1
Canadian Council on Social Development
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Duncker & Humblot
1
Econometrisch Instituut <Rotterdam>
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Harvard Graduate School of Business Administration
1
Industrial Research and Information Services Ltd.
1
Information Resources Management Association
1
Institute of Practitioners in Advertising <London>
1
Inter-American Development Bank
1
J. L. Kellogg Graduate School of Management
1
Joint Center for Poverty Research <Evanston, Ill.; Chicago, Ill.>
1
Macquarie University / Department of Economics
1
Marketing Research Congress <50, 1997, Edinburgh>
1
Martin-Luther-Universität Halle-Wittenberg
1
Metropolis-Verlag für Ökonomie Gesellschaft und Politik GmbH
1
Michigan State University
1
Münsteraner Führungsgespräch <11, 1986, Münster (Westf)>
1
National Bureau of Economic Research
1
National Council of Applied Economic Research
1
Nomos Verlagsgesellschaft
1
Primary Research Group <New York, NY>
1
Queen Mary, University of London
1
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Published in...
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Journal of business ethics : JOBE
33
Journal of business research : JBR
29
Journal of marketing
24
Industrial marketing management : the international journal for industrial and high-tech firms
18
Harvard business review : HBR
13
European journal of marketing : EJM
12
Working paper / National Bureau of Economic Research, Inc.
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of marketing management : MM
11
Journal of the Academy of Marketing Science
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Journal of advertising research
10
Business & society
9
Business and society review : a quarterly forum on the role of business in a free society
9
National tax journal
9
The journal of consumer marketing
9
Academy of Management journal : AMJ
8
Journal of marketing communications
8
SpringerLink / Bücher
8
Strategic management journal
8
Business horizons
7
Faculty & research / Insead : working paper series
7
International journal of project management : the journal of The International Project Management Association
7
Journal of marketing theory and practice
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Psychology & marketing
7
Series / American Marketing Association
7
The journal of brand management : an international journal
7
The journal of business & industrial marketing
7
Working papers / Harvard Business School, Division of Research
7
American journal of agricultural economics
6
Australasian marketing journal
6
Europäische Hochschulschriften / 5
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
MSI reports : working paper series
6
Marketing intelligence & planning
6
Report / Marketing Science Institute
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
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Source
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ECONIS (ZBW)
1,920
RePEc
3
USB Cologne (EcoSocSci)
1
Showing
1
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10
of
1,924
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date (newest first)
date (oldest first)
1
Marketing and customer behaviour
Jenkins, John R. G.
-
1972
Persistent link: https://www.econbiz.de/10000666881
Saved in:
2
The value of a "free" customer
Gupta, Sunil
(
contributor
);
Mela, Carl F.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003436731
Saved in:
3
The value of a "free" customer
Gupta, Sunil
;
Mela, Carl F.
;
Vidal-Sanz, José M.
-
2009
Persistent link: https://www.econbiz.de/10003972545
Saved in:
4
Marketing when customer equity matters
Hanssens, Dominique M.
;
Thorpe, Daniel
;
Finkbeiner, Carl
- In:
Harvard business review : HBR
86
(
2008
)
5
,
pp. 117-123
Persistent link: https://www.econbiz.de/10003692142
Saved in:
5
Market-driven management : how to define, develop, and deliver customer value
Webster, Frederick E.
-
2002
-
2. Aufl.
Persistent link: https://www.econbiz.de/10001684832
Saved in:
6
A comparative analysis between US and Italian food companies on
stakeholder
realtionship via websites
Siano, Alfonso
(
contributor
);
Siglioccolo, Mario
(
contributor
)
- In:
International journal of electronic customer …
4
(
2010
)
2
,
pp. 180-195
Persistent link: https://www.econbiz.de/10003974043
Saved in:
7
The destination promotion triad : understanding asymmetric
stakeholder
interdependencies among the city, hotels, and DMO
Sheehan, Lorn
;
Ritchie, J. R. Brent
;
Hudson, Simon
- In:
Journal of travel research : a quarterly publication of …
46
(
2007
)
1
,
pp. 64-74
Persistent link: https://www.econbiz.de/10003566692
Saved in:
8
Integrierte Unternehmenskommunikation : theoretische und empirische Bestandsaufnahme und eine Analyse amerikanischer Großunternehmen
Kirchner, Karin
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001579779
Saved in:
9
U.S. community foundations : building a generous society in challenging times
Esposito, Annamaria
;
Besana, Angela
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
2
,
pp. 200-227
Persistent link: https://www.econbiz.de/10011880042
Saved in:
10
Building blocks for alternative four-dimensional pyramids of corporate social responsibilities
Meynhardt, Timo
;
Gomez, Peter
- In:
Business & society
58
(
2019
)
2
,
pp. 404-438
Persistent link: https://www.econbiz.de/10012002085
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