Marketing when customer equity matters
Year of publication: |
2008
|
---|---|
Authors: | Hanssens, Dominique M. ; Thorpe, Daniel ; Finkbeiner, Carl |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 86.2008, 5, p. 117-123
|
Subject: | Wachovia Corporation <Charlotte, NC> | Marketingmanagement | Marketing management | Kundenwert | Customer value | IT-gestütztes Marketing | Computer-assisted marketing | Finanzdienstleistung | Financial services | USA | United States |
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