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United States
Brand management
17,731
Markenführung
17,318
Consumer behaviour
8,478
Konsumentenverhalten
8,436
Markenimage
7,249
Brand image
7,155
Hotel industry
6,600
Hotellerie
6,511
Brand
5,355
Markenartikel
5,355
Relationship marketing
3,068
Beziehungsmarketing
3,065
Markenpolitik
2,199
Social Web
2,025
Social web
2,022
Online-Marketing
1,895
Internet marketing
1,869
Deutschland
1,575
Marketingmanagement
1,549
Marketing management
1,541
Germany
1,443
Customer satisfaction
1,281
Kundenzufriedenheit
1,268
Werbewirkung
1,185
Advertising effects
1,173
Theorie
1,093
Theory
1,090
Dienstleistungsqualität
1,089
Service quality
1,089
USA
1,031
Luxury goods
993
Luxusgüter
991
Marketing
972
Kultursoziologie
846
Werbung
810
Advertising
794
Tourism
769
Tourismus
764
Corporate reputation
753
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58
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Article
793
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Graue Literatur
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42
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Thesis
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4
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English
942
German
40
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Jang, Soocheong
9
Lee, Seoki
9
De Chernatony, Leslie
7
Hubbard, Thomas N.
7
O'Neill, John
7
Dogru, Tarik
6
Han, Heesup
6
Mody, Makarand Amrish
6
Suess, Courtney
6
Balmer, John M. T.
5
Burmann, Christoph
5
Butters, R. Andrew
5
Goldschlag, Nathan
5
Kalnins, Arturs
5
Magnini, Vincent P.
5
Mattila, Anna S.
5
Myers, Amanda
5
Canina, Linda
4
Christodoulides, George
4
Enz, Cathy A.
4
Hanks, Lydia
4
Kim, Woo Gon
4
Mazzeo, Michael
4
Miao, Li
4
Noone, Breffni M.
4
O’Neill, John W.
4
Qu, Hailin
4
Upneja, Arun
4
Alon, Ilan
3
Bai, Billy
3
Baloglu, Seyhmus
3
Bardhi, Fleura
3
Bell, Sandra
3
Bennett, Gregg
3
Bronnenberg, Bart J.
3
Chen, Chih-chien
3
Dahlhoff, Denise
3
Dev, Chekitan S.
3
Dinlersoz, Emin Murat
3
Dubé, Jean-Pierre
3
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Association of British Chambers of Commerce
2
Center for the Study of Industrial Organisation
2
National Bureau of Economic Research
2
Books on Demand GmbH <Norderstedt>
1
Campus Verlag
1
Chambre de commerce et d'industrie de Paris
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Curtin Business School / School of Economics and Finance
1
Directorate for Education, Organisation de Coopération et de Développement Économiques (OCDE)
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
IGI Global
1
Information Resources Management Association
1
NetLibrary, Inc
1
University College of Swansea / Centre for Development Studies
1
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International journal of hospitality management
68
The journal of brand management : an international journal
29
The journal of product & brand management
20
International journal of contemporary hospitality management
19
The Cornell School of hotel administration handbook of applied hospitality strategy
16
The journal of hospitality financial management : journal of the Association of Hospitality Financial Management Educators
14
Tourism management : research, policies, practice
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Journal of hospitality marketing & management
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
Journal of advertising research
10
Journal of business research : JBR
10
Working paper / National Bureau of Economic Research, Inc.
9
SpringerLink / Bücher
8
The real estate finance journal
8
Tourism economics : the business and finance of tourism and recreation
8
Harvard business review : HBR
7
Harvard-Business-Manager : das Wissen der Besten
7
International journal of market research : JMRS ; the journal of the Market Research Society
7
Journal of marketing theory and practice
7
The IUP journal of brand management : IJBRM
7
Cornell hospitality quarterly : CQ
6
International journal of sport management and marketing : IJSMM
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing for higher education
6
Journal of travel and tourism marketing
6
Corporate reputation review : an international journal
5
European journal of marketing : EJM
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of international consumer marketing
5
Journal of international marketing
5
Journal of marketing management : MM
5
Journal of revenue and pricing management
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Report / Marketing Science Institute
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of marketing research : JMR
4
Journal of marketing theory and practice : JMTP
4
Journal of promotion management : JPM
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
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ECONIS (ZBW)
975
USB Cologne (EcoSocSci)
5
RePEc
4
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1
Wynn Las Vegas : a flagship destination resort
Ryan, Nicky
- In:
Flagship marketing : concepts and places
,
(pp. 144-158)
.
2008
Persistent link: https://www.econbiz.de/10003827365
Saved in:
2
Explorations in consumer culture theory : [selected papers and poetry presented at the Consumer Culture Theory Conference held at the York University in Toronto, Ontario in 2007]
Sherry, John F.
(
contributor
);
Fischer, Eileen
(
contributor
)
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003716315
Saved in:
3
Engagement journey : Starwood Hotels and Resorts
Barber, Allison
;
Battista, Mariangela
;
Clark, Kirsten
; …
-
2008
Persistent link: https://www.econbiz.de/10003762771
Saved in:
4
The shared management and ownership of corporate brands : the case of Hilton
Balmer, John M. T.
;
Thomson, Irene
- In:
Journal of general management
34
(
2008/09
)
4
,
pp. 15-37
Persistent link: https://www.econbiz.de/10003855240
Saved in:
5
Branding, cannibalization, and spatial preemption : an application to the hotel industry
Wilson, Nathan E.
-
2010
Persistent link: https://www.econbiz.de/10009409991
Saved in:
6
Pipeline speed of chain-branded hotels in the U.S. : a competitive dynamics perspective
Wang, Yao-Chin
;
Tsai, Yi-Lin
;
Fu, Rachel J. C.
- In:
International journal of hospitality management
104
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013255927
Saved in:
7
Soft brand or independent? : evidence from the first decade of the soft branding, strategy in the U.S. market
Chan, Elisa K.
;
Hodari, Demian
;
Li, Tianze
- In:
International journal of hospitality management
103
(
2022
),
pp. 1-5
Persistent link: https://www.econbiz.de/10013209298
Saved in:
8
Do brands matter? : a comparison of branded and independent hotels’ performance during a full economic cycle
O’Neill, John W.
;
Carlbäck, Mats
- In:
International journal of hospitality management
30
(
2011
)
3
,
pp. 515-521
Persistent link: https://www.econbiz.de/10009130589
Saved in:
9
On the development and impacts of international brand hotels on Hainan Island
Xie, Xiangxiang
-
2018
Persistent link: https://www.econbiz.de/10011808952
Saved in:
10
The culture of technology
Pacey, Arnold
-
1983
Persistent link: https://www.econbiz.de/10000587230
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