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The integration of advertising and media content : ethical and practical considerations
Kolsky, Richard; Calder, Bobby J. - In: Kellogg on advertising & media : the Kellogg School of …, (pp. 266-281). 2008
Persistent link: https://www.econbiz.de/10003755928
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Media buying : the new power of advertising
Turow, Joseph - In: The Routledge companion to advertising and promotional …, (pp. 99-111). 2013
Persistent link: https://www.econbiz.de/10010197576
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Economic factors underlying the unbundling of advertising agency services
Arzaghi, Mohammad; Berndt, Ernst R.; Davis, James C.; … - 2008
Persistent link: https://www.econbiz.de/10003761095
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An Agency Theory perspective on the purchase of marketing services
Tate, Wendy L.; Ellram, Lisa M.; Bals, Lydia; Hartmann, Evi - In: Industrial marketing management : the international … 39 (2010) 5, pp. 806-819
Persistent link: https://www.econbiz.de/10008737503
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Advertising worldwide : advertising conditions in selected countries
Kloss, Ingomar (ed.); Abé, Makoto (contributor) - 2001
Persistent link: https://www.econbiz.de/10001520253
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"Miles & more" und mehr : Verbuchung von Bonusleistungen aus Verkäufer- und Käufersicht im internationalen Vergleich
Küting, Karlheinz; Pilhofer, Jochen - In: Betriebs-Berater : BB 57 (2002) 40, pp. 2059-2065
Persistent link: https://www.econbiz.de/10001700159
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Die Zulässigkeit von Koppelungsgeschäften aus wettbewerbsrechtlicher Sicht
Burkert, Thomas O. - 1992 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013360949
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The mass media in West Germany and the United States : papers and discussions
Altschull, J. Herbert (contributor);  … - 1978
Persistent link: https://www.econbiz.de/10000539798
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Communication technology as an extension of the self in the US and Germany : a cross-cultural study linking people's associations with technology to their symbolic proximity with o...
Vishwanath, Arun; Hao, Chen - In: The interface of business and culture, (pp. 451-480). 2010
Persistent link: https://www.econbiz.de/10003969702