The integration of advertising and media content : ethical and practical considerations
Richard Kolsky and Bobby J. Calder
| Year of publication: |
2008
|
|---|---|
| Authors: | Kolsky, Richard ; Calder, Bobby J. |
| Published in: |
Kellogg on advertising & media : the Kellogg School of Management. - Hoboken, N.J : John Wiley & Sons, ISBN 978-0-470-11986-0. - 2008, p. 266-281
|
| Subject: | Werbewirtschaft | Advertising industry | Kommunikationsmedien | Communication media | Integration | Kooperation | Cooperation | Wirtschaftsethik | Economic ethics | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003755928