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Guilt and giving : a process model of empathy and efficacy
Basil, Debra Z.; Ridgway, Nancy M.; Basil, Michael D. - In: Psychology & marketing 25 (2008) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10003735793
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The impact of pre-existing attitude and conflict management style on customer satisfaction with service recovery
Mazaheri, Ebrahim; Basil, Debra Z.; Yanamandram, Venkata; … - In: Journal of retailing and consumer services 18 (2011) 3, pp. 235-245
Persistent link: https://www.econbiz.de/10009158885
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Coercive citation : understanding the problem and working toward a solution
Basil, Debra Z.; Burton, Suzan; Soboleva, Alena; … - In: Academy of Management perspectives : AMP 37 (2023) 3, pp. 205-219
Persistent link: https://www.econbiz.de/10014375458
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Segmenting and targeting American University students to promote responsible alcohol use : a case for applying social marketing principles
Deshpande, Sameer; Rundle-Thiele, Sharyn - In: Health marketing quarterly 28 (2011) 4, pp. 287-303
Persistent link: https://www.econbiz.de/10009410503
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Religion and perceptions of the regulation of controversial advertising
Wang, Zehua; Deshpande, Sameer; Waller, David S.; … - In: Journal of international consumer marketing 30 (2018) 1, pp. 29-44
Persistent link: https://www.econbiz.de/10011917500