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The challenge of multi-member...
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United States
Multinationales Unternehmen
35
Transnational corporation
27
Globalisierung
22
Globalization
21
Strategisches Management
19
Strategic management
13
International marketing
11
Internationales Marketing
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Welt
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World
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Key-Account-Management
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Performance-Messung
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Theory
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Auslandsinvestition
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Foreign investment
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Lieferantenmanagement
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Supplier relationship management
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USA
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Unternehmenserfolg
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Beziehungsmarketing
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Competitive strategy
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Emerging economies
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Firm performance
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Internationale Wettbewerbsfähigkeit
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Japan
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Management
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Relationship marketing
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Schwellenländer
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Wettbewerbsstrategie
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Wirtschaftsentwicklung
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Großbritannien
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Yip, George S.
4
Johansson, Johny K.
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Kudina, Alina
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Monti, Joseph A.
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Roos, Johan
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Rugman, Alan M.
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International marketing ; Vol. III
1
Management international review : mir ; journal of international business
1
Regional aspects of multinationality and performance
1
Strategy and globalization ; Vol. 1
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ECONIS (ZBW)
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Effects of nationality on global strategy
Yip, George S.
- In:
Management international review : mir ; journal of …
37
(
1997
)
4
,
pp. 365-385
Persistent link: https://www.econbiz.de/10001229456
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2
Taking the high road when going international
Monti, Joseph A.
;
Yip, George S.
-
2009
Persistent link: https://www.econbiz.de/10003786940
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3
Exploiting globalization potential : US and Japanese strategies
Johansson, Johny K.
;
Yip, George S.
-
2006
Persistent link: https://www.econbiz.de/10003410922
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4
The regional dimension of UK multinationals
Rugman, Alan M.
;
Kudina, Alina
;
Yip, George S.
- In:
Regional aspects of multinationality and performance
,
(pp. 297-315)
.
2007
Persistent link: https://www.econbiz.de/10003523128
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