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United States
Advertising
89
Werbung
80
Consumer behaviour
52
Konsumentenverhalten
50
Advertising effects
49
Werbewirkung
49
USA
46
Internationales Marketing
30
International marketing
29
Internet marketing
25
Online-Marketing
25
Japan
20
Corporate Social Responsibility
16
Schätzung
16
Corporate social responsibility
15
Brand management
14
Estimation
14
Markenführung
14
Schweiz
14
Germany
13
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13
Marketingmanagement
13
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13
Deutschland
11
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11
Mobile marketing
11
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10
Brand image
10
Comparison
10
Markenimage
10
Relationship marketing
10
Social Web
10
Social web
10
Vergleich
10
Welt
10
World
10
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9
Kulturelle Identität
9
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37
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6
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11
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11
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English
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Mueller, Barbara
16
Taylor, Charles Raymond
11
Diehl, Sandra
10
Okazaki, Shintaro
10
Taylor, Charles Robert
9
Terlutter, Ralf
6
Taylor, Charles R.
5
Choi, Yung Kyun
3
Koinig, Isabell
2
Yoon, Sukki
2
Zou, Shaoming
2
Adusumilli, Naveen C.
1
Baek, Tae Hyun
1
Becker-Olsen, Karen L.
1
Bennett, Aronté M.
1
Capella, Michael L.
1
Cavusgil, S. Tamer
1
Chan, Kara
1
Duffy, Patricia A.
1
Díaz-Martín, Ana M.
1
Fang, Eric
1
Franke, George R.
1
Grande, Ildefonso
1
Grénman, Miia
1
Hakala, Ulla
1
Henisz, Witold J.
1
Hill, Ronald Paul
1
Kim, Jungkeun
1
King, Alan J.
1
Kozup, John
1
Kozup, John C.
1
Lacewell, Ronald D.
1
Lee, Christopher
1
Liechty, John C.
1
Menéndez-Benito, Héctor D.
1
Mukherji, Prokriti
1
Navarro, Angeles
1
Plangger, Kirk
1
Rister, M. Edward
1
Rossi, Clifford V.
1
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International journal of advertising : the quarterly review of marketing communications
5
Conference Board report
3
Cross-cultural buyer behavior
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
American journal of agricultural economics
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business research : JBR
2
AFPC policy research report
1
Breaking new ground in theory and practice
1
Bridging the gap between advertising academia and practice
1
Corporate social responsibility and corporate governance : concepts, perspectives and emerging trends in Ibero-Amberia
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
Economics research international
1
Handbook of research in international marketing
1
International journal of consumer studies
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing ; Vol. 2
1
Journal of advertising research
1
Journal of agricultural & food industrial organization
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer behaviour
1
Journal of consumer behaviour : an international research review
1
Journal of current issues and research in advertising
1
Journal of international marketing
1
Northeastern journal of agriculture and resource economics : NJARE
1
Principles and context
1
Report / the Conference Board / the Conference Board
1
Reviving traditions in research on international market entry
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
43
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1
Who standardizes advertising more frequently, and why do they do so? : a comparison of US and Japanese subsidiaries' advertising practices in the European Union
Taylor, Charles Raymond
;
Okazaki, Shintaro
-
2008
Persistent link: https://www.econbiz.de/10003656203
Saved in:
2
Does DTC advertising provide information or create market power? Evidence from the US and New Zealand
Taylor, Charles Raymond
;
Capella, Michael L.
;
Kozup, John C.
- In:
Cross-cultural buyer behavior
,
(pp. 9-30)
.
2007
Persistent link: https://www.econbiz.de/10003478095
Saved in:
3
Public opinion towards digital billboards in the United States : an analysis of recent polls
Taylor, Charles Raymond
;
Franke, George R.
- In:
Breaking new ground in theory and practice
,
(pp. 375-394)
.
2011
Persistent link: https://www.econbiz.de/10009380999
Saved in:
4
A cross-cultural examination of corporate social responsibility marketing communications in Mexico and the United States : strategies for global brands
Becker-Olsen, Karen L.
;
Taylor, Charles Raymond
;
Hill, …
- In:
Journal of international marketing
19
(
2011
)
2
,
pp. 30-44
Persistent link: https://www.econbiz.de/10009159096
Saved in:
5
A call for more research on "green" or environmental advertising : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 573-575
Persistent link: https://www.econbiz.de/10011547644
Saved in:
6
How character presence in advergames affects brand attitude and game performance : a cross-cultural comparison
Choi, Yung Kyun
;
Yoon, Sukki
;
Taylor, Charles Raymond
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 357-365
Persistent link: https://www.econbiz.de/10011508871
Saved in:
7
How do 3-dimensional images promote products on the Internet?
Choi, Yung Kyun
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2164-2170
Persistent link: https://www.econbiz.de/10010400095
Saved in:
8
MNC control over foreign market ventures: do host governments still play a major role?
Zou, Shaoming
;
Taylor, Charles Raymond
;
Fang, Eric
- In:
Reviving traditions in research on international market …
,
(pp. 35-47)
.
2003
Persistent link: https://www.econbiz.de/10002566098
Saved in:
9
The US/EU beef controversy and a proposed framework for resolving standards disputes in international trade
Taylor, Charles Raymond
;
Walsh, Michael G.
;
Lee, Christopher
- In:
Journal of consumer affairs : official publication of …
37
(
2003
)
1
,
pp. 101-122
Persistent link: https://www.econbiz.de/10001769385
Saved in:
10
Country-of-origin effects and consumer evaluations of ads within the context of economic crises
Bennett, Aronté M.
;
Kozup, John
;
Taylor, Charles Raymond
- In:
Journal of current issues and research in advertising
39
(
2018
)
1
,
pp. 52-66
Persistent link: https://www.econbiz.de/10012242895
Saved in:
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