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United States
Markenartikel
8
Consumer behaviour
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Brand
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Brand management
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Großbritannien
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Markenführung
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Andrew S. C. Ehrenberg
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Kundentreue
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Product differentiation
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Consumer goods
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Consumer goods marketing
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Ehrenberg, Andrew S. C.
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Barwise, T. P.
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Scriven, John
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Marketing and research today : the journal of the European Society for Opinion and Marketing Research
1
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ECONIS (ZBW)
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Brand loyalty : now you see it, now you don't
Scriven, John
- In:
Marketing and research today : the journal of the …
22
(
1994
)
2
,
pp. 99-106
Persistent link: https://www.econbiz.de/10001167293
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The liking and viewing of regular TV series
Barwise, T. P.
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
1
,
pp. 63-70
Persistent link: https://www.econbiz.de/10001031361
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