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Subject
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United States
Werbung
13,811
Advertising
9,752
Werbewirkung
3,905
Advertising effects
3,848
Konsumentenverhalten
2,899
Consumer behaviour
2,893
Online-Marketing
1,803
Internet marketing
1,799
Theorie
1,429
Theory
1,398
Deutschland
1,078
USA
992
Marketing
804
Markenführung
738
Brand management
734
Printwerbung
660
Print advertising
658
advertising
651
Marketingmanagement
645
Marketing management
626
Germany
573
Social Web
548
Social web
547
Preismanagement
482
Pricing strategy
482
Markenimage
457
Brand image
445
Markenartikel
431
Wettbewerb
412
Beispielsammlung
409
Zielgruppe
365
Target group
351
Brand
348
Werbewirtschaft
320
Werbepsychologie
316
Competition
310
Öffentlichkeitsarbeit
294
Psychology of advertising
287
Advertising industry
283
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Online availability
All
Undetermined
118
Free
60
Type of publication
All
Article
566
Book / Working Paper
271
Journal
3
Type of publication (narrower categories)
All
Article in journal
491
Aufsatz in Zeitschrift
491
Graue Literatur
116
Non-commercial literature
116
Arbeitspapier
77
Working Paper
77
Aufsatz im Buch
74
Book section
74
Hochschulschrift
36
Thesis
32
Collection of articles of several authors
11
Sammelwerk
11
Collection of articles written by one author
9
Sammlung
9
Bibliografie enthalten
8
Bibliography included
8
Aufsatzsammlung
7
Case study
7
Fallstudie
7
Lehrbuch
7
Reprint
7
Textbook
7
Bibliographie
5
Konferenzschrift
5
Systematic review
4
Übersichtsarbeit
4
Conference proceedings
3
Guidebook
3
Ratgeber
3
Amtsdruckschrift
2
Bibliografie
2
Bibliography
2
Biografie
2
Biography
2
Conference paper
2
Fallstudiensammlung
2
Government document
2
Handbook
2
Handbuch
2
Konferenzbeitrag
2
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Language
All
English
819
German
22
French
1
Author
All
Kaiser, Harry M.
26
Mueller, Barbara
9
Silk, Alvin J.
9
Saffer, Henry
8
Seldon, Barry J.
8
Diehl, Sandra
7
Moser, H. R.
7
Reid, Leonard N.
7
Berndt, Ernst R.
6
Dave, Dhaval
6
Kinnucan, Henry W.
6
Schmit, Todd M.
6
An, Soontae
5
Forker, Olan D.
5
Huh, Jisu
5
Nelson, Jon Paul
5
Okazaki, Shintaro
5
Richards, Timothy J.
5
Zheng, Yuqing
5
Alston, Julian Mark
4
Calder, Bobby J.
4
Chandra, Ambarish
4
Cheong, Yunjae
4
DeLorme, Denise E.
4
Goel, Rajeev K.
4
Iwasaki, Natsuko
4
McQuarrie, Edward F.
4
Phillips, Barbara J.
4
Sridhar, Shrihari
4
Taylor, Charles Raymond
4
Terlutter, Ralf
4
Tokle, Robert John
4
Tremblay, Victor J.
4
Yoon, Sukki
4
Baek, Tae Hyun
3
De Gregorio, Federico
3
Dench, Daniel
3
Depken, Craig A.
3
Doroodian, Khosrow
3
Kenkel, Donald Scott
3
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Institution
All
National Bureau of Economic Research
4
Cornell University / Department of Agricultural Economics
3
Advertising Federation of America / Bureau of Research and Education
2
Boston College / Department of Economics
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
Art Directors Club <New York, N.Y.>
1
Centre for International Economic Studies
1
Confederation British Industry
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
European Society for Opinion and Marketing Research
1
Federal Trade Commission
1
Friedrich-Schiller-Universität Jena
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
J. L. Kellogg Graduate School of Management
1
Smithsonian Institution
1
Springer Fachmedien Wiesbaden
1
Springer International Publishing
1
The Open University / Faculty of Social Sciences
1
USA / Subcommittee on Children, Family, Drugs and Alcoholism
1
United States / Congress / Senate / Committee on Public Works / Subcommittee on Public Roads
1
University of Chicago / Law School
1
University of Western Sydney, Nepean / Department of Economics
1
Universität Mannheim
1
Verlag Dr. Kovač
1
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Published in...
All
Journal of advertising research
33
Journal of advertising : official publication of the American Academy of Advertising
32
International journal of advertising : the quarterly review of marketing communications
27
Working paper / National Bureau of Economic Research, Inc.
25
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
American journal of agricultural economics
10
Journal of current issues and research in advertising : JCIRA
10
The journal of media economics
10
The advertising and consumer culture reader
9
The journal of law & economics
9
Journal of marketing communications
8
Journal of historical research in marketing
7
Advances in applied microeconomics : a research annual
6
International journal of industrial organization
6
Journal of business research : JBR
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Services marketing quarterly
6
The journal of business : B
6
European journal of marketing : EJM
5
Health marketing quarterly
5
International journal of advertising : the review of marketing communications
5
Journal of global marketing
5
Review of industrial organization : RIO
5
Southern economic journal
5
Testimonial advertising in the American marketplace : emulation, identity, community
5
The history of advertising
5
Working paper series
5
AEM research bulletin
4
Discussion paper / Centre for Economic Policy Research
4
Economic inquiry : journal of the Western Economic Association International
4
Journal of agricultural and applied economics
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of current issues and research in advertising
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
NBER working paper series
4
The journal of industrial economics
4
The review of economics and statistics
4
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Source
All
ECONIS (ZBW)
827
USB Cologne (EcoSocSci)
13
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1
A content analysis of children's print advertising, 1948 - 1974
Jenkins, William D.
-
1976
Persistent link: https://www.econbiz.de/10000733739
Saved in:
2
Toward dialectic discourse in advertising : McDonald's, Adbusters and the subvertising of corporate American culture
Blick, Paul
- In:
New approaches to discourse and business communication
,
(pp. 62-81)
.
2009
Persistent link: https://www.econbiz.de/10003877613
Saved in:
3
Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie
;
McQuarrie, Edward F.
;
Phillips, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
Saved in:
4
Development of an advertising impact index to test advertisements in magazines
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 107-124
Persistent link: https://www.econbiz.de/10009770263
Saved in:
5
Cultural values in financial services advertising : a cross-cultural study of magazine ads in the USA and Korea
Song, Young-A.
;
Ahn, Hongmin
;
Sung, Yongjun
- In:
The journal of services marketing
28
(
2014
)
5
,
pp. 349-360
Persistent link: https://www.econbiz.de/10010419915
Saved in:
6
Extremly thin models in print ads : the dark sides
Andersen, Kelly
;
Paas, Leonard Jasper
- In:
Journal of marketing communications
20
(
2014
)
6
,
pp. 447-464
Persistent link: https://www.econbiz.de/10010436753
Saved in:
7
Advertising of marketing research services to marketers
Arambewela, Rodney
;
Polonsky, Michael Jay
- In:
Journal of international marketing and marketing research
36
(
2011
)
2
,
pp. 59-74
Persistent link: https://www.econbiz.de/10009232305
Saved in:
8
Local advertising decision makers perceptions of media effectiveness and substitutability
Reid, Leonard N.
;
King, Karen Whitehill
;
Martin, Hugh J.
; …
- In:
The journal of media economics
18
(
2005
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10002562623
Saved in:
9
Audience characteristics and the price of advertising in a circulation industry : evidence from US magazines
Depken, Craig A.
- In:
Information economics and policy : IEP
16
(
2004
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10002101670
Saved in:
10
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
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