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Strategisches Kundenmarketing
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United States
Strategisches Management
40,211
Strategic management
32,897
Marketing
31,390
Theorie
6,933
Theory
6,847
Verbraucher
5,489
Deutschland
5,404
Germany
4,428
Marketingmanagement
4,388
Marketing management
4,147
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3,702
USA
3,690
Firm performance
3,496
Management
3,229
Organizational change
2,863
Organisatorischer Wandel
2,851
Innovation
2,701
Innovationsmanagement
2,642
Multinationales Unternehmen
2,623
Consumer behaviour
2,617
marketing
2,593
Konsumentenverhalten
2,492
KMU
2,411
SME
2,411
Transnational corporation
2,404
Innovation management
2,380
Unternehmen
2,278
Strategische Planung
2,120
Wettbewerbsstrategie
1,948
Competitive strategy
1,804
Erfolgsfaktor
1,775
Personalmanagement
1,732
Human Resource Management
1,703
Unternehmensplanung
1,685
Corporate Social Responsibility
1,653
Corporate social responsibility
1,605
Welt
1,576
World
1,557
Marktforschung
1,541
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Reprint
53
Aufsatzsammlung
49
Ratgeber
33
Guidebook
31
Konferenzschrift
30
Glossar enthalten
27
Glossary included
27
Bibliografie enthalten
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25
Interview
22
Conference proceedings
20
Fallstudiensammlung
19
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12
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12
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Kotler, Philip
18
Pearce, John A.
10
Rugman, Alan M.
10
Hitt, Michael A.
9
Robinson, Richard B.
9
Hartley, Robert F.
7
Henry, Craig
7
Ireland, R. Duane
7
Porter, Michael E.
7
Smith, Alan D.
7
Bryson, John M.
6
Calantone, Roger J.
6
Eulerich, Marc
6
Hoskisson, Robert E.
6
Layton, Roger A.
6
Malshe, Avinash
6
Mintzberg, Henry
6
Perreault, William D.
6
Verbeke, Alain
6
Weitz, Barton A.
6
Welge, Martin K.
6
Burgelman, Robert A.
5
Chandler, David
5
Day, George S.
5
DeYoung, Robert
5
Ignatius, Adi
5
Keller, Kevin Lane
5
Lakdawalla, Darius
5
Levy, Michael
5
McCarthy, Edmund Jerome
5
Miller, Danny
5
Parnell, John A.
5
Schuler, Randall S.
5
Wood, John Cunningham
5
Wood, Michael C.
5
Zaltman, Gerald
5
Armstrong, Gary
4
Bachmann, Ruediger
4
Barney, Jay B.
4
Boone, Louis E.
4
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American Marketing Association
17
IGI Global
11
NetLibrary, Inc
7
National Bureau of Economic Research
6
American Management Association
4
Northern Ireland Assembly
4
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Springer Fachmedien Wiesbaden
3
USA / Department of Agriculture
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Chartered Institute of Marketing
2
INSEAD
2
J. L. Kellogg Graduate School of Management
2
Klaus Kellner Verlag e.K.
2
Macquarie University / Department of Economics
2
Small Business Institute <Fresno, Calif.>
2
Springer International Publishing
2
USA / Economic Research Service
2
AEI-Brookings Joint Center for Regulatory Studies
1
AMACOM
1
Academy for Health Services Marketing <Chicago, Ill.>
1
Akademie für Politik und Zeitgeschehen
1
American Council for Capital Formation
1
American Council for the Arts
1
American Enterprise Institute for Public Policy Research
1
American Home Economics Association
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Management Associations, inc.
1
American Society for Public Administration
1
Apress L.P.
1
Arthur D. Little, Inc
1
Asian Productivity Organization
1
Business International S.A.
1
Center for Policy Research <Washington, DC>
1
Center for Studies in Higher Education, UC Berkeley
1
Center for the Evaluative Clinical Sciences <Hanover, NH>
1
Charles A. Dice Center for Research in Financial Economics <Columbus, Ohio>
1
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Working paper / National Bureau of Economic Research, Inc.
42
Harvard business review : HBR
34
Strategic management journal
32
Strategy & leadership : a publication of Strategic Leadership Forum
26
Journal of business research : JBR
25
Harvard-Business-Manager : das Wissen der Besten
21
SpringerLink / Bücher
21
Academy of Management journal : AMJ
19
Journal of marketing management : MM
18
Long range planning : LRP ; international journal of strategic management
18
Journal of macromarketing : examining the interactions among markets, marketing, and society
17
Business horizons
16
Journal of business strategy
15
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
14
California management review
13
Journal of strategy and management
13
Political marketing in the United States
13
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of business ethics : JOBE
11
Journal of marketing
11
Journal of marketing education : JME
11
Technological forecasting & social change : an international journal
11
Faculty & research / Insead : working paper series
10
MIT sloan management review
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of the Academy of Marketing Science
9
Management decision : MD
9
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
9
Series / American Marketing Association
9
Strategy power plays : how the world's most strategic minds reach the top of their game
9
The journal of corporate accounting & finance
9
American journal of agricultural economics
8
Does marketing need reform? : fresh perspectives on the future
8
Journal of business-to-business marketing
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Marketing intelligence & planning
8
Organizational dynamics : a quarterly review of organizational behavior for professional managers
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
Discussion paper / Centre for Economic Policy Research
7
EBSCOhost eBook Collection
7
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ECONIS (ZBW)
3,267
USB Cologne (EcoSocSci)
44
RePEc
7
BASE
1
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date (oldest first)
1
Marketing
Beckman, Theodore N.
;
Davidson, William R.
;
Talarzyk, …
-
1973
-
9. ed
Persistent link: https://www.econbiz.de/10000556850
Saved in:
2
Consumers and the market
Reid, Margaret Gilpin
-
1942
-
3. ed.
Persistent link: https://www.econbiz.de/10000627500
Saved in:
3
Marketing
and customer behaviour
Jenkins, John R. G.
-
1972
Persistent link: https://www.econbiz.de/10000666881
Saved in:
4
Marketing
and the new science of planning
King, Robert L.
(
contributor
)
-
1968
Persistent link: https://www.econbiz.de/10000674896
Saved in:
5
Managerial analysis in
marketing
Sturdivant, Frederick D.
;
Stern, Louis W.
;
Grabner jr., …
-
1970
Persistent link: https://www.econbiz.de/10000051813
Saved in:
6
Multiattribute decisions in
marketing
: a measurement approach
Green, Paul E.
;
Wind, Yoram
-
1973
Persistent link: https://www.econbiz.de/10000055706
Saved in:
7
Reframe the marketplace : the total market approach to reaching the new majority ; a guide for brands and business
Bowman, Jeffrey L.
-
2015
"Reframe identifies the Total Market, a group of emerging consumers who have been ignored in
marketing
and advertising …
Persistent link: https://www.econbiz.de/10011383451
Saved in:
8
Empirical foundations of
marketing
: research findings in the behavioral and management sciences
Alexis, Marcus
(
contributor
); …
-
1969
Persistent link: https://www.econbiz.de/10000575945
Saved in:
9
Marketing
management and the behavioral environment
Bliss, Perry
-
1970
Persistent link: https://www.econbiz.de/10000576328
Saved in:
10
Consumers, markets and marketplaces
Powell, Helen
- In:
Promotional culture and convergence : markets, methods, …
,
(pp. 23-50)
.
2013
Persistent link: https://www.econbiz.de/10009736344
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