Consumers, markets and marketplaces
Year of publication: |
2013
|
---|---|
Authors: | Powell, Helen |
Published in: |
Promotional culture and convergence : markets, methods, media. - London : Routledge, ISBN 978-0-415-67280-1. - 2013, p. 23-50
|
Subject: | Verbraucher | Consumers | Konsumentenverhalten | Consumer behaviour | Marketing | Marketingmanagement | Marketing management | Marktforschung | Market research | USA | United States | Marketingtheorie | Marketing theory |
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