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From idea to profit : how to market innovative products and services
Jolly, Adam (contributor) - 2005
The literature of innovation is full of calls to become more creative and inspiring: but it has less to say on the … thinking and practice in innovation, strategy, marketing, design, intellectual property and finance …Breakthroughs in value -- Market-led innovation -- Outsmarting the competition -- Designing better customer experiences …
Persistent link: https://www.econbiz.de/10011479703
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Product innovation, consumer heterogeneity, and market growth : a theoretical discussion and empirical analysis
Frenzel Baudisch, Alexander - 2006
Persistent link: https://www.econbiz.de/10011489026
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Etablierungsmanagement innovativer Unternehmensgründungen : eine empirische Analyse der Biotechnologie
Freier, Peter - 2000
Persistent link: https://www.econbiz.de/10001487885
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Product innovation and development
Berridge, Tony - 1977
Persistent link: https://www.econbiz.de/10000003188
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Innovation : the missing dimension
Lester, Richard K.; Piore, Michael J. - 2004
Persistent link: https://www.econbiz.de/10002062869
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Frugale Innovationen : eine Untersuchung der Kriterien und des Vorgehens bei der Produktentwicklung
Weyrauch, Timo - 2018
Persistent link: https://www.econbiz.de/10011866600
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Marketing a new product : its planning, development, and control
Hisrich, Robert D.; Peters, Michael P. - 1978
Persistent link: https://www.econbiz.de/10000049896
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Die Flexiblen und die Perfekten : nordamerikanische und deutsche Produktentwicklung - ein praktischer Vergleich
Sendler, Ulrich - 1995
Persistent link: https://www.econbiz.de/10000540033
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The organisation of integrated product development
Paashuis, Victor - 1998
Persistent link: https://www.econbiz.de/10000639526
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Inspired! : take your product dream from concept to shelf
Venkatraman, Vik - 2011
"The definitive reference guide for developing, launching, and rolling out a new product Each year, thousands of new products are introduced to market. Most fail. What's worse is it doesn't have to be this way. The fact is product failure is rarely the result of either a lack of need or desire...
Persistent link: https://www.econbiz.de/10008809929