Marketing a new product : its planning, development, and control
Robert D. Hisrich; Michael P. Peters
| Year of publication: |
1978
|
|---|---|
| Authors: | Hisrich, Robert D. ; Peters, Michael P. |
| Publisher: |
Menlo Park, Calif. [u.a.] : Benjamin/Cummings Publishing Co. |
| Subject: | Innovation | Absatzpolitik | Marketingmanagement | Marketing management | USA | United States | Produktentwicklung | New product development |
| Extent: | IX, 358 S graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-8053-4102-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000049896