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Gelb, Betsy D.
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Journal of business strategy
2
Business horizons
1
Marketing-mix strategies - product strategy and promotion strategy
1
Rutgers business review
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ECONIS (ZBW)
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1
When and how to use outplacement
Gelb, Betsy D.
- In:
Business horizons
29
(
1986
)
5
,
pp. 55-59
Persistent link: https://www.econbiz.de/10003563902
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2
Economic reality versus consumer perceptions of monopoly
Sundie, Jill M.
;
Gelb, Betsy D.
;
Bush, Darren
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
2
,
pp. 178-181
Persistent link: https://www.econbiz.de/10003789746
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3
A strategic perspective on sales promotions
Gelb, Betsy D.
;
Andrews, Demetra
;
Lam, Son K.
-
2009
Persistent link: https://www.econbiz.de/10003836358
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4
Wringing more value from advertising dollars : the customer satisfaction boost
Samaraweera, Monoshi
;
Gelb, Betsy D.
- In:
Journal of business strategy
32
(
2011
)
6
,
pp. 24-29
Persistent link: https://www.econbiz.de/10009412352
Saved in:
5
Antitrust enforcement : an inflection point?
Bush, Darren
;
Gelb, Betsy D.
- In:
Journal of business strategy
33
(
2012
)
6
,
pp. 15-21
Persistent link: https://www.econbiz.de/10009678311
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6
Advertising and policy insights for the voter versus customer trade-off
Gelb, Betsy D.
;
Bush, Darren
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
1
,
pp. 96-99
Persistent link: https://www.econbiz.de/10009234737
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7
Hazardous exports : an update and a framework for policy
Albers, Nancy D.
- In:
Journal of public policy & marketing : JPP & M ; an …
10
(
1991
)
2
,
pp. 130-144
Persistent link: https://www.econbiz.de/10001161641
Saved in:
8
Curbing, not rewarding, jerk behaviors on the job
Kong, Dejun
;
Gelb, Betsy D.
- In:
Rutgers business review
3
(
2018
)
1
,
pp. 40-52
Persistent link: https://www.econbiz.de/10011887108
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