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Brand management
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Journal of the Academy of Marketing Science
2
Technological forecasting & social change : an international journal
2
Journal of marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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Determining the going market value of a business in an emerging information technology industry : the case of the cellular communications industry
Kim, Namwoon
- In:
Technological forecasting & social change : an …
49
(
1995
)
3
,
pp. 257-279
Persistent link: https://www.econbiz.de/10001187900
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2
Impact of knwoledge type and strategic orientation on new product creativity and advantage in high-technology firms
Kim, Namwoon
;
Im, Subin
;
Slater, Stanley F.
- In:
The journal of product innovation management : an …
30
(
2013
)
1
,
pp. 136-153
Persistent link: https://www.econbiz.de/10009703567
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3
A multi-attribute diffusion model for forecasting the adoption of investment alternatives for consumers
Srivastava, Rajendra Krishan
(
contributor
)
- In:
Technological forecasting & social change : an …
28
(
1985
)
4
,
pp. 325-333
Persistent link: https://www.econbiz.de/10001016853
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4
S-D logic-informed customer engagement : integrative framework, revised fundamental propositions, and application to CRM
Hollebeek, Linda D.
;
Srivastava, Rajendra K.
;
Chen, Tom
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 161-185
Persistent link: https://www.econbiz.de/10011996797
Saved in:
5
Market-based capabilities and financial performance of firms : insights into marketing's contribution to firm value
Ramaswami, Sridhar N.
;
Srivastava, Rajendra Krishan
; …
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 97-116
Persistent link: https://www.econbiz.de/10003850890
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6
Financial value of brands in mergers and acquisitions : is value in the eye of the beholder?
Bahadir, S. Cem
;
Bharadwaj, Sundar G.
;
Srivastava, …
- In:
Journal of marketing
72
(
2008
)
6
,
pp. 49-64
Persistent link: https://www.econbiz.de/10003782418
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