Financial value of brands in mergers and acquisitions : is value in the eye of the beholder?
Year of publication: |
2008
|
---|---|
Authors: | Bahadir, S. Cem ; Bharadwaj, Sundar G. ; Srivastava, Rajendra Krishan |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 72.2008, 6, p. 49-64
|
Subject: | Fusion | Merger | Übernahme | Takeover | USA | United States | Unternehmenswert | Firm value |
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