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The satisfied customer : winners and losers in the battle for buyer preference
Fornell, Claes - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10003479583
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Der amerikanische Kundenzufriedenheitsindex ACSI (American Customer Satisfaction Index)
Fornell, Claes - In: Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen, (pp. 165-178). 1998
Persistent link: https://www.econbiz.de/10001303865
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The effect of customer satisfaction on consumer spending growth
Fornell, Claes; Rust, Roland T.; Dekimpe, Marnik G. - In: Journal of marketing research : JMR 47 (2010) 1, pp. 28-35
Persistent link: https://www.econbiz.de/10003947425
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Measuring alpha : the consequences of ignoring the four-factor model ; in response to the commentary: "The statistical significance of portfolio returns" by Claes Fornell, Sunil Mi...
O'Sullivan, Don; Hutchinson, Mark C.; O'Connell, Vincent - In: International journal of research in marketing : IJRM ; … 26 (2009) 2, pp. 164-164
Persistent link: https://www.econbiz.de/10009519944