The satisfied customer : winners and losers in the battle for buyer preference
Claes Fornell
| Year of publication: |
2007 ; 1. ed.
|
|---|---|
| Authors: | Fornell, Claes |
| Publisher: |
New York, NY [u.a.] : Palgrave Macmillan |
| Subject: | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | USA | United States | Verbraucherzufriedenheit | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | VIII, 247 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Includes bibliographical references and index Introduction -- The big picture -- The science of customer satisfaction -- Winners and losers -- Customer satisfaction and stock returns -- Things aren't what they seem : the most common management mistakes -- Quantifying your customers in a good way : customer asset management and the value of satisfied customers 0711 |
| ISBN: | 1-4039-8197-3 ; 978-1-4039-8197-4 ; 0-230-60406-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003479583