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Horseshoes, global supply chains, and an emerging Chinese threat : creating remedies one idea at a time

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Interaction effect of ad puffery and ad skepticism on consumer persuasion

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US consumers' willingness to buy foreign-made products : country-of-origin attitude changes from 1982 to 1990

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Shopping patterns of the rural consumer : exploring the relationship between shopping orientations and outshopping

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The impact of gender effects on consumers' perceptions of brand equity: A cross-cultural investigation.

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Despite a long-standing tradition to view gender as a unitary theoretical construct, there is an increasing approbation afforded to gender identity as a multifarious construct. Over and above physiological characteristics, gender identity is a psychological and a social construct. More than...

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A higher-order model of risk propensity

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Choosing non-conventional treatments : consumers' attempt at controlling health care

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