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A Technology Whose Time Has Co...
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United States
Advertising
53
Werbung
46
Consumer behaviour
31
Konsumentenverhalten
31
USA
28
Advertising effects
27
Werbewirkung
27
International marketing
18
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16
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11
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11
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English
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Taylor, Charles Raymond
12
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9
Taylor, Charles R.
5
Okazaki, Shintaro
4
Choi, Yung Kyun
3
Mueller, Barbara
2
Yoon, Sukki
2
Zou, Shaoming
2
Adusumilli, Naveen C.
1
Baek, Tae Hyun
1
Becker-Olsen, Karen L.
1
Bennett, Aronté M.
1
Capella, Michael L.
1
Cavusgil, S. Tamer
1
Duffy, Patricia A.
1
Fang, Eric
1
Franke, George R.
1
Henisz, Witold J.
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Hill, Ronald Paul
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Kim, Jungkeun
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King, Alan J.
1
Kozup, John
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Kozup, John C.
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Lee, Christopher
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Rister, M. Edward
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Rossi, Clifford V.
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Smith, H. Arlen
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Conference Board report
3
American journal of agricultural economics
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of international marketing
2
AFPC policy research report
1
Breaking new ground in theory and practice
1
Cross-cultural buyer behavior
1
Economics research international
1
Handbook of research in international marketing
1
International journal of advertising : the quarterly review of marketing communications
1
International marketing ; Vol. 2
1
Journal of agricultural & food industrial organization
1
Journal of business research : JBR
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
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1
Journal of consumer behaviour : an international research review
1
Journal of current issues and research in advertising
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Northeastern journal of agriculture and resource economics : NJARE
1
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ECONIS (ZBW)
26
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1
North America: the new competitive space
Taylor, Charles R.
-
1991
Persistent link: https://www.econbiz.de/10000812497
Saved in:
2
Does DTC advertising provide information or create market power? Evidence from the US and New Zealand
Taylor, Charles Raymond
;
Capella, Michael L.
;
Kozup, John C.
- In:
Cross-cultural buyer behavior
,
(pp. 9-30)
.
2007
Persistent link: https://www.econbiz.de/10003478095
Saved in:
3
Proving anti-competitive conduct in the U.S. courtroom : economic issues with the courts' opinions in Pickett v. Tyson Fresh Meats, Inc.
Taylor, Charles Robert
(
contributor
)
- In:
Journal of agricultural & food industrial organization
4
(
2006
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10003558390
Saved in:
4
Global consumer culture positioning : testing perceptions of soft-sell and hard-sell advertising appeals between US and Japanese consumers
Okazaki, Shintaro
;
Mueller, Barbara
;
Taylor, Charles Raymond
- In:
Journal of international marketing
18
(
2010
)
2
,
pp. 20-34
Persistent link: https://www.econbiz.de/10003982220
Saved in:
5
Measuring soft-sell versus hard-sell advertising appeals
Okazaki, Shintaro
;
Mueller, Barbara
;
Taylor, Charles Robert
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 5-20
Persistent link: https://www.econbiz.de/10003986759
Saved in:
6
Public opinion towards digital billboards in the United States : an analysis of recent polls
Taylor, Charles Raymond
;
Franke, George R.
- In:
Breaking new ground in theory and practice
,
(pp. 375-394)
.
2011
Persistent link: https://www.econbiz.de/10009380999
Saved in:
7
A cross-cultural examination of corporate social responsibility marketing communications in Mexico and the United States : strategies for global brands
Becker-Olsen, Karen L.
;
Taylor, Charles Raymond
;
Hill, …
- In:
Journal of international marketing
19
(
2011
)
2
,
pp. 30-44
Persistent link: https://www.econbiz.de/10009159096
Saved in:
8
Do global brands use similar executional styles across cultures? : a comparison of US and Japanese television advertising
Taylor, Charles Robert
;
Okazaki, Shintaro
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 276-288
Persistent link: https://www.econbiz.de/10011313242
Saved in:
9
Frameworks for systemic risk monitoring
King, Alan J.
;
Liechty, John C.
;
Rossi, Clifford V.
; …
-
2014
Persistent link: https://www.econbiz.de/10010354106
Saved in:
10
A call for more research on "green" or environmental advertising : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 573-575
Persistent link: https://www.econbiz.de/10011547644
Saved in:
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