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United States
Consumer behaviour
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Beziehungsmarketing
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Customer satisfaction
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Cheng, I-shin
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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The service industries journal
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ECONIS (ZBW)
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How do young children learn to be consumers? : A script-processing approach
Peracchio, Laura A.
- In:
Journal of consumer research : JCR ; an …
18
(
1992
)
4
,
pp. 425-440
Persistent link: https://www.econbiz.de/10001119382
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From disconfirmation to switching : an empirical investigation of switching intentions after service failure and recovery
Chih, Wen-hai
;
Wang, Kai-yu
;
Hsu, Li-chun
;
Cheng, I-shin
- In:
The service industries journal
32
(
2012
)
8
,
pp. 1305-1321
Persistent link: https://www.econbiz.de/10009553148
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Local or global image? The role of consumers' local-global identity in code-switched ad effectiveness among monolinguals
Lin, Ying-Ching
;
Wang, Kai-Yu
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 482-497
Persistent link: https://www.econbiz.de/10011633866
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