//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
PR im Social Web : [das Handbu...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
United States
Social Web
20,604
Social web
20,604
Öffentlichkeitsarbeit
9,896
Public relations
8,769
Deutschland
7,699
Management
7,229
Germany
6,306
Online-Marketing
6,037
Internet marketing
5,953
Konsumentenverhalten
5,020
Consumer behaviour
5,019
Unternehmen
4,968
Theorie
4,769
Theory
4,697
Strategisches Management
4,530
Soziales Netzwerk
2,531
Strategic management
2,516
Beziehungsmarketing
2,423
Relationship marketing
2,421
Social network
2,335
Viral marketing
2,232
Virales Marketing
2,230
Electronic Commerce
2,217
Corporate Social Responsibility
2,198
USA
2,182
Kommunikation
2,151
Corporate social responsibility
2,116
Markenführung
2,047
Brand management
2,046
E-commerce
2,013
Digitalisierung
1,963
Innovationsmanagement
1,933
Digitization
1,793
Unternehmensgründung
1,788
Social media
1,751
Communication
1,708
social media
1,700
Erfolgsfaktor
1,694
Multinationales Unternehmen
1,687
more ...
less ...
Online availability
All
Undetermined
302
Free
121
Type of publication
All
Book / Working Paper
1,006
Article
821
Journal
4
Type of publication (narrower categories)
All
Article in journal
595
Aufsatz in Zeitschrift
595
Aufsatz im Buch
222
Book section
222
Hochschulschrift
175
Graue Literatur
148
Non-commercial literature
148
Thesis
134
Arbeitspapier
101
Working Paper
101
Collection of articles of several authors
92
Sammelwerk
92
Lehrbuch
88
Textbook
85
Case study
76
Fallstudie
76
Aufsatzsammlung
72
Bibliografie enthalten
43
Bibliography included
43
Bibliographie
39
Glossar enthalten
31
Glossary included
31
Konferenzschrift
25
Bibliografie
19
Ratgeber
19
Biografie
17
Conference proceedings
15
Guidebook
15
Biography
12
Fallstudiensammlung
10
Handbook
10
Handbuch
10
Collection of articles written by one author
9
Sammlung
9
Biographie
8
Amtsdruckschrift
7
Government document
7
Mehrbändiges Werk
6
Multi-volume publication
6
CD-ROM, DVD
5
more ...
less ...
Language
All
English
1,579
German
261
French
1
Undetermined
1
Author
All
Allcott, Hunt
7
Gentzkow, Matthew Aaron
7
Kuchler, Theresa
7
Stroebel, Johannes
7
Bailey, Michael
6
Cao, Ruiqing
6
Tucker, Catherine
6
Audretsch, David B.
5
Braghieri, Luca
5
Catalini, Christian
5
Chandler, David
5
Worth, Michael J.
5
Beaver, William H.
4
Bianchi, Francesco
4
Coombs, W. Timothy
4
Cuevas, Ruben
4
Eulerich, Marc
4
Goldfarb, Avi
4
Holladay, Sherry J.
4
Jacobsen, Nils
4
Kung, Howard
4
Lamme, Margot Opdycke
4
Libecap, Gary D.
4
Liberini, Federica
4
Mayo, Anthony J.
4
Men, Linjuan Rita
4
Nohria, Nitin
4
Powell, Walter W.
4
Redoano, Michela
4
Russo, Antonio
4
Schaltegger, Stefan
4
Steiner, George Albert
4
Steiner, John F.
4
Taylor, Bernard W.
4
Toffel, Michael W.
4
Waters, Richard D.
4
Welge, Martin K.
4
Wilcox, Dennis L.
4
Athey, Susan
3
Banerjee, Abhijit V.
3
more ...
less ...
Institution
All
National Bureau of Economic Research
12
IGI Global
9
Springer Fachmedien Wiesbaden
6
Edward Elgar Publishing
5
Universität Mannheim
4
Nomos Verlagsgesellschaft
3
Advertising Federation of America / Bureau of Research and Education
2
Campus Verlag
2
Institute for Operations Research and the Management Sciences
2
OECD
2
USA / General Accounting Office
2
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Marketing Association
1
American Society for Personnel Administration
1
Ariston
1
Bertelsmann Stiftung
1
Books on Demand GmbH <Norderstedt>
1
Bureau of National Affairs <Washington, DC>
1
Börsen-Buchverlag
1
Capital Expert Services, LLC
1
Center for Entrepreneurial Leadership <Kansas City, Mo.>
1
Centre for Economic Policy Research
1
Chartered Institute of Marketing
1
Conference Board / Division of Management Research
1
Conference Board inc.
1
De Gruyter Oldenbourg
1
Deutsches Aktieninstitut
1
Deutschland / Bundeswehr / Universität Hamburg
1
Droege & Comp. <Düsseldorf>
1
Droemer Verlag
1
Duncker & Humblot
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
FinanzBuch Verlag
1
Heinz Nixdorf Stiftung
1
Helmut-Schmidt-Universität
1
Herbert Quandt-Stiftung
1
Information Resources Management Association
1
Institute for Government Research <Washington, DC>
1
Institute of Management Sciences
1
Julius-Maximilians-Universität Würzburg
1
more ...
less ...
Published in...
All
SpringerLink / Bücher
36
Working paper / National Bureau of Economic Research, Inc.
30
Journal of communication management : an international journal
20
Journal of advertising research
17
Gabler Edition Wissenschaft
14
Journal of business ethics : JOBE
13
The handbook of crisis communication
12
Handbook of social media management : value chain and business models in changing media markets
8
Harvard business review : HBR
8
NBER working paper series
8
Corporate communications : an international journal
7
Information systems research : ISR
7
International journal of internet marketing and advertising : IJIMA
7
Journal of accounting and public policy
7
Journal of travel and tourism marketing
7
Pathways to public relations : histories of practice and profession
7
Working paper
7
Academy of Management journal : AMJ
6
Financial information requirements for security analysis : december 2-3, 1976
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
North American perspectives on the development of public relations : other voices
6
Social media and crisis communication
6
Springer eBook Collection / Business and Economics
6
Wirtschaftswissenschaft
6
California management review
5
Conference Board report
5
Discussion paper / Centre for Economic Policy Research
5
Edward Elgar E-Book Archive
5
Handbook of corporate communication and public relations : pure and applied
5
Health marketing quarterly
5
International journal of market research : JMRS ; the journal of the Market Research Society
5
Journal of accounting & economics
5
Journal of marketing theory and practice : JMTP
5
Management information systems : mis quarterly
5
Technological forecasting & social change : an international journal
5
The review of financial studies
5
Advances in public interest accounting
4
Business horizons
4
CESifo working papers
4
more ...
less ...
Source
All
ECONIS (ZBW)
1,730
USB Cologne (EcoSocSci)
101
Showing
1
-
10
of
1,831
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Library public relations, promotions, and communications : a how-to-do-it manual
Wolfe, Lisa A.
-
2005
-
2. ed.
Persistent link: https://www.econbiz.de/10004863269
Saved in:
2
Öffentlichkeitsarbeit von Nichtregierungsorganisationen : Mittel, Ziele, interne Strukturen
Voss, Kathrin
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003400561
Saved in:
3
Corporate public relations : a new historical perspective
Olasky, Marvin N.
-
1987
Persistent link: https://www.econbiz.de/10000743764
Saved in:
4
Process uncertainty and interest group communication strategies
Köhler, Sebastian
-
2014
Persistent link: https://www.econbiz.de/10010413407
Saved in:
5
Propaganda : die Kunst der Public Relations
Bernays, Edward L.
-
2014
-
Dt. Erstausg., 5. Aufl.
Persistent link: https://www.econbiz.de/10011297190
Saved in:
6
Public Relations : Konzepte und Theorien
Kunczik, Michael
-
2010
-
5., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003930180
Saved in:
7
Propaganda : die Kunst der Public Relations
Bernays, Edward L.
-
2007
-
Deutsche Erstausgabe
Persistent link: https://www.econbiz.de/10003488973
Saved in:
8
Where is your blog?
Esteves, José
- In:
Business strategy review
19
(
2008
)
4
,
pp. 62-67
Persistent link: https://www.econbiz.de/10003788108
Saved in:
9
Die Obama-Methode : Strategien für die Mediengesellschaft ; was Wirtschaft und Politik von Barack Obama lernen können
Trankovits, Laszlo
-
2010
Persistent link: https://www.econbiz.de/10003893037
Saved in:
10
Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
53
(
2010
)
1
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->