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Invited comment on "opinion leadership and social contagion in new product diffusion"

Godes, David - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 224-229

Persistent link: https://www.econbiz.de/10009006854

Opinion leadership and social contagion in new product diffusion

Iyengar, Radha; Van Den Bulte, Christophe; Valente, … - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 195-212

Persistent link: https://www.econbiz.de/10009006876

How social networks and opinion leaders affect the adoption of new products

Iyengar, Radha; Van Den Bulte, Christophe; Eichert, John; … - In: GfK marketing intelligence review : Marketingforschung … 3 (2011) 1, pp. 16-25

Persistent link: https://www.econbiz.de/10009007734

Dismantling the box : applying principles for reducing preconceptions during ideation

Fox, Stephen - In: International journal of innovation management 20 (2016) 6, pp. 1650049-1-27

Persistent link: https://www.econbiz.de/10011603857

Product innovation, consumer heterogeneity, and market growth : a theoretical discussion and empirical analysis

Frenzel Baudisch, Alexander - 2006

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Does the field of study influence students' political attitudes?

Fischer, Mira; Kauder, Björn; Potrafke, Niklas; … - 2015

of study. These differences can in most cases be attributed to self-selection. A notable exception is economics. Even … though self-selection is also important, training in economics has an unambiguous influence on the political attitudes: by … the time of graduation, economics students are about 6.2 percentage points more likely than they were as freshmen to agree …

Persistent link: https://www.econbiz.de/10011346275