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Pharmaceutical Advertising as a Source of Consumer Self-Empowerment : Evidence from Four Countries

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Effects of Health Communication and Pharmaceutical Advertising -- Taking Matters Global: The (Im)Possibilities of Cross …-Cultural Advertising -- Consumer Self-Empowerment: Increasing Consumer Control and Choice -- Modelling Consumer Self …-Empowerment -- Consumer Responses to Different Advertising Styles -- Advertising’s Contribution to Consumer Self-Empowerment. …

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Do consumers avoid watching over-the-counter drug advertisements? : an analysis of cognitive and affective factors that prompt advertising avoidance

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Will perception of customers of McDonald's fast food restaurant be different in India and USA? : a comparative study between the two countries' culture

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Learning how to look : developing leadership through intentional observation

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Cultural differences in organizational citizenship behavior : a comparison between Chinese and American employess

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Kulturelle Unterschiede als Einflußgrößen auf das wirtschafts- und gesellschaftspolitische Handeln : zu den nationalen Differenzen in der Wahrnehmung sozialer Gerechtigkeit

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