Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Graphik + Design : Grundlagen:...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
United States
Design
1,154
design
449
Werbeträger
426
Advertising media
353
Innovation
166
Werbung
164
Advertising
123
Produktgestaltung
115
Werbewirkung
115
Product design
112
DESIGN
109
Advertising effects
107
Marketing
101
Deutschland
96
Consumer behaviour
94
Werbeplanung
94
Advertising planning
86
Konsumentenverhalten
81
USA
76
Germany
69
Internet marketing
68
Brand management
67
Markenführung
66
Theorie
66
Innovationsmanagement
65
Theory
62
Internet
61
Innovation management
60
Online-Marketing
57
New product development
52
innovation
49
Marketingmanagement
47
Marketing management
45
Produktentwicklung
45
Kreativität
44
Management
44
Werbegraphik
43
Communication media
40
Kommunikationsmedien
40
more ...
less ...
Online availability
All
Undetermined
17
Free
3
Type of publication
All
Article
52
Book / Working Paper
17
Type of publication (narrower categories)
All
Article in journal
43
Aufsatz in Zeitschrift
43
Aufsatz im Buch
8
Book section
8
Case study
4
Fallstudie
4
Arbeitspapier
2
Graue Literatur
2
Guidebook
2
Non-commercial literature
2
Ratgeber
2
Working Paper
2
Bibliografie
1
Conference paper
1
Glossar enthalten
1
Glossary included
1
Hochschulschrift
1
Konferenzbeitrag
1
Lehrbuch
1
Textbook
1
more ...
less ...
Language
All
English
65
Undetermined
3
German
1
Author
All
Budzinski, Oliver
2
Calomiris, Charles W.
2
Haber, Stephen H.
2
Lindstädt-Dreusicke, Nadine
2
Seldon, Barry J.
2
Abedi, Vahideh Sadat
1
Adagha, Ovo
1
Adkins, Mark
1
Aggarwal, Sugandha
1
Allen, David G.
1
Armul, Katy
1
Auton, Jaime
1
Ball, Jennifer Gerard
1
Banerjee, Preeta M.
1
Baron, Roger B.
1
Bayl-Smith, Piers
1
Berg, Scott
1
Berger, Warren
1
Berndt, Ernst R.
1
Bichard, Shannon
1
Broussard, Gerard
1
Bryant, Nancy O.
1
Bunting, Andrew
1
Burgess, Thomas F.
1
Burns, Leslie Davis
1
Busse, Meghan R.
1
Cannaerts, Nele
1
Carpendale, Sheelagh
1
Carrigan, Ann
1
Chakrabarti, Somnath
1
Cheng, Wenwen
1
Cho, Hyejeung
1
Clark, John S.
1
Clarysse, Bart
1
Cogdell, Christina
1
Colledani, Marcello
1
Cortese, Anthony J.
1
Coulter, Robin
1
Cross, Ashley M.
1
Cuneen, Jacquelyn
1
more ...
less ...
Institution
All
Princeton University Press
2
Crispin Porter + Bogusky <Miami, Fla.>
1
Directorate for Education, Organisation de Coopération et de Développement Économiques (OCDE)
1
Published in...
All
International journal of industrial organization
3
Kellogg on advertising & media : the Kellogg School of Management
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Technological forecasting & social change : an international journal
2
Acta Universitatis Oeconomicae Helsingiensis / A
1
Applied economics letters
1
Australian journal of management
1
Breaking new ground in theory and practice
1
Case study and review
1
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
1
Economics Books / Princeton University Press
1
Enterprise & society : the international journal of business history
1
Enterprise information systems
1
Gender, culture, and consumer behavior
1
Health marketing quarterly
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Innovation: organization & management : IOM
1
International journal of managing projects in business
1
International journal of public policy
1
International journal of quality and service sciences
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
International journal of sport management and marketing : IJSMM
1
International studies of management and organization
1
Introductory Chapters
1
Journal of advertising research
1
Journal of business and economic perspectives
1
Journal of comparative economics : the journal of the Association for Comparative Economic Studies
1
Journal of decision systems
1
Journal of historical research in marketing
1
Journal of international consumer marketing
1
Journal of marketing
1
Journal of marketing communications
1
Journal of property investment & finance
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of securities operations & custody
1
Journal of the Operational Research Society : OR
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
Netnomics
1
more ...
less ...
Source
All
ECONIS (ZBW)
63
RePEc
3
USB Cologne (EcoSocSci)
3
Showing
1
-
10
of
69
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Provocateur : images of women and minorities in advertising
Cortese, Anthony J.
-
2016
-
Fourth edition
Persistent link: https://www.econbiz.de/10011405539
Saved in:
2
Hoopla : a book about Crispin Porter + Bogusky
Berger, Warren
(
contributor
)
-
2006
-
1. ed.
Persistent link: https://www.econbiz.de/10004888052
Saved in:
3
Advertising in the world of new media
Berg, Scott
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 56-83)
.
2008
Persistent link: https://www.econbiz.de/10003755905
Saved in:
4
Developments in audience measurement and research
Webster, James
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 123-138)
.
2008
Persistent link: https://www.econbiz.de/10003755908
Saved in:
5
Using THREE I media in business-to-business marketing
Newcomb, James
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 208-225)
.
2008
Persistent link: https://www.econbiz.de/10003755923
Saved in:
6
What communication methods work for sports events? : an analysis of the FedEx St. Jude Classic
Schimmel, Kurt E.
;
Clark, John S.
;
Irwin, Richard
; …
- In:
International journal of sport management and marketing …
2
(
2007
)
3
,
pp. 301-315
Persistent link: https://www.econbiz.de/10003433878
Saved in:
7
Representation of African Americans in direct-to-consumer pharmaceutical commercials : a content analysis with implications for health disparities
Ball, Jennifer Gerard
;
Liang, Angie
;
Lee, Wei-Na
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 372-390
Persistent link: https://www.econbiz.de/10003933256
Saved in:
8
When thinking is beneficial and when it is not : the effects of thin and round advertising models
Häfner, Michael
;
Trampe, Debra
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
4
,
pp. 619-628
Persistent link: https://www.econbiz.de/10003936183
Saved in:
9
I like those glasses on you, but not in the mirror : fluency, preference, and virtual mirrors
Cho, Hyejeung
;
Schwarz, Norbert
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
4
,
pp. 471-475
Persistent link: https://www.econbiz.de/10008728822
Saved in:
10
Understanding the use of celebrity endorsers for hospitality firms
Magnini, Vincent P.
;
Honeycutt, Earl D.
;
Cross, Ashley M.
- In:
Journal of vacation marketing : an international journal
14
(
2008
)
1
,
pp. 57-69
Persistent link: https://www.econbiz.de/10003683474
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
