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Essays on the implications of firm behaviors in learning, locating, and advertising
Palangkaraya, Alfons - 2004
Persistent link: https://www.econbiz.de/10003378813
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A cross-category and cross-country analysis of umbrella branding for national and store brands
Erdem, Tülin; Chang, Sue Ryung - In: Journal of the Academy of Marketing Science 40 (2012) 1, pp. 86-101
Persistent link: https://www.econbiz.de/10009507840
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International spillovers and feedback : modelling in a disequilibrium framework
Winker, Peter - 2000
German unifikation hit the West German economy in a prosperous and appeared as a huge demand shock at least for the first few quarters. This combination resulted in a major increase of imports from the main trading partners of West Germany, which may have helped to cushion recessionary trends...
Persistent link: https://www.econbiz.de/10013428333
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Innovation and entry in the US disposable diaper industry
Elzinga, Kenneth G. - In: Industrial and corporate change 5 (1996) 3, pp. 793-812
Persistent link: https://www.econbiz.de/10001217217
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Examining the effects of mutability and framing on perceptions of human error and technical error crises : implications for situational crisis communication theory
Coombs, W. Timothy; Holladay, Sherry J. - In: The handbook of crisis communication, (pp. 181-204). 2010
Persistent link: https://www.econbiz.de/10003929164
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The tension of timeliness : how timing proved costly for peanut corporation of America
Rathnasinghe, Shalindra; Littlefield, Robert S. - In: Risk and crisis communication : navigating the tensions …, (pp. 25-38). 2015
Persistent link: https://www.econbiz.de/10011407663
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The tension of openness : an examination of menu foods' organizational disclosure during the 2007 pet-food recall
Farrell, Laura C. - In: Risk and crisis communication : navigating the tensions …, (pp. 39-56). 2015
Persistent link: https://www.econbiz.de/10011407787
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Plant operations and product recalls in the automotive industry : an empirical investigation
Shah, Rachna; Ball, George; Netessine, Serguei - 2016 - (Revised version of 2015/45/TOM)
Persistent link: https://www.econbiz.de/10011570407
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Do line extensions influence parent brand equity? : an investigation of supermarket packaged goods
Sinapuelas, Ian Clark; Sisodiya, Sanjay Ram - In: The journal of product & brand management 19 (2010) 1, pp. 18-26
Persistent link: https://www.econbiz.de/10003963591
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The impact of product recalls on future product reliability and future accidents : evidence from the automobile industry
Kalaignanam, Kartik; Kushwaha, Tarun; Eilert, Meike - In: Journal of marketing 77 (2013) 2, pp. 41-57
Persistent link: https://www.econbiz.de/10009717176