The impact of product recalls on future product reliability and future accidents : evidence from the automobile industry
Year of publication: |
2013
|
---|---|
Authors: | Kalaignanam, Kartik ; Kushwaha, Tarun ; Eilert, Meike |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 77.2013, 2, p. 41-57
|
Subject: | Produktsicherheit | Product safety | Produkthaftung | Product liability | Markenimage | Brand image | Produktmanagement | Product management | Kfz-Industrie | Automotive industry | USA | United States | 1995-2011 |
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