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Millennials and the take-off of craft brands : preference formation in the U.S. beer industry

Bronnenberg, Bart J.; Dubé, Jean-Pierre; Joo, Joonhwi - 2021

Persistent link: https://www.econbiz.de/10012419468

Mitigating choice overload : an experiment in the U.S. beer market

Malone, Trey; Lusk, Jayson L. - In: Journal of wine economics 14 (2019) 1, pp. 48-70

Persistent link: https://www.econbiz.de/10012268665

Guilty by association: product-level category stigma and audience expectations in the U.S. craft beer industry

Barlow, Matthew A.; Verhaal, J. Cameron; Hoskins, Jake D. - In: Journal of management : JOM 44 (2018) 7, pp. 2934-2960

Persistent link: https://www.econbiz.de/10011912589

Craft beer in the situational context of restaurants : effects of product involvement and antecedents

Bruwer, Johan; Cohen, Justin - In: International journal of contemporary hospitality management 34 (2022) 6, pp. 2199-2226

Persistent link: https://www.econbiz.de/10013412586

Millennials and the takeoff of craft brands : preference formation in the U.S. beer industry

Bronnenberg, Bart J.; Dubé, Jean-Pierre; Joo, Joonhwi - In: Marketing science 41 (2022) 4, pp. 282-304

Persistent link: https://www.econbiz.de/10013363981

Globalization in a glass : the rise of Pilsner beer through technology, taste and empire

Purinton, Malcolm F. - 2023

"The spread of Pilsner beer from its inception in 1842 clearly shows the changes wrought by globalization in an age of … Europe, the Americas, and Sub-Saharan Africa, this study traces the spread of industrial beer brewing in Europe from the late … 18th to the early 20th century to show how a single beer style became the global favourite through advances in science …