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Will perception of customers of McDonald's fast food restaurant be different in India and USA? : a comparative study between the two countries' culture
Srivastava, R. K.; Manimoy, Paul; Bhanot, Sandeep - In: International journal of export marketing : IJExportM 4 (2021) 2, pp. 150-177
Persistent link: https://www.econbiz.de/10012598603
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Risk, trust, mad cows and terrorists
Turvey, Calum Greig - In: System dynamics and food networks research, the case of …, (pp. 17-41). 2007
Persistent link: https://www.econbiz.de/10003634522
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Mind the gap! : [Consumer] perceptions and choices of Medicare Part D prescription drug plans
Heiss, Florian; McFadden, Daniel; Winter, Joachim - 2008
Persistent link: https://www.econbiz.de/10003652492
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Measuring changes in preferences and perception due to the entry of a new brand with choice data
Hildebrandt, Lutz (contributor); Kalweit, Lea (contributor) - 2008
behavioral literature, several hypotheses about the effects of a new brand on perception, preferences and choice behavior can be … explanations. An empirical investigation reveals strong support for categorization effects and changes in perception, which affect …
Persistent link: https://www.econbiz.de/10003770795
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Economic reality versus consumer perceptions of monopoly
Sundie, Jill M.; Gelb, Betsy D.; Bush, Darren - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 2, pp. 178-181
Persistent link: https://www.econbiz.de/10003789746
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Interpersonal miscalibration and its impact on product choice
Burson, Katherine Alicia - 2004
Persistent link: https://www.econbiz.de/10003777956
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Cultural diversity in people's attitudes and perceptions
Petkova, Dijana Petkova (contributor) - 2006
Persistent link: https://www.econbiz.de/10003306922
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Sensory marketing
Hultén, Bertil; Broweus, Niklas; Dijk, Marcus van - 2009
Persistent link: https://www.econbiz.de/10003809891
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Consumer acceptance of food irradiation : a test of the recreancy theorem
Sapp, Stephen G.; Downing-Matibag, Teresa - In: International journal of consumer studies 33 (2009) 4, pp. 417-424
Persistent link: https://www.econbiz.de/10003865154
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The presence of variety reduces perceived quantity
Redden, Joseph P.; Hoch, Stephen J. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 3, pp. 406-417
Persistent link: https://www.econbiz.de/10003895735