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United States
Consumer behaviour
47
Konsumentenverhalten
47
Advertising
36
Werbung
36
USA
34
Advertising effects
21
Werbewirkung
21
Canada
18
Kanada
18
Beziehungsmarketing
16
Relationship marketing
16
Brand management
15
Markenführung
15
Marketing
15
Hotel industry
14
Hotellerie
14
Marketing management
13
Marketingmanagement
13
Customer satisfaction
12
Emotion
12
Kundenzufriedenheit
12
Bibliometrics
11
Bibliometrie
11
Theorie
11
Theory
11
Nonprofit organization
10
Nonprofit-Organisation
10
Shopping center
10
Australia
9
Australien
9
Creativity
9
Dienstleistungsqualität
9
Einkaufszentrum
9
International marketing
9
Internet marketing
9
Kreativität
9
Online-Marketing
9
Service quality
9
Social Web
9
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Article
32
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Aufsatz in Zeitschrift
31
Aufsatz im Buch
3
Book section
3
Collection of articles of several authors
2
Sammelwerk
2
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English
34
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All
Magnini, Vincent P.
14
Ford, John B.
9
LaTour, Michael S.
8
Karande, Kiran
4
Kim, Peter Beomcheol
3
Merchant, Altaf
3
West, Douglas S.
3
Eckert, Andrew
2
Honeycutt, Earl D.
2
Krishen, Anjala S.
2
LaTour, Kathryn A.
2
Reichert, Tom
2
Singal, Manisha
2
Thelen, Shawn T.
2
Adkins, Mark
1
Bartier, Anne-Laure
1
Bui, M̃y
1
Crittenden, Victoria Lynn
1
Cross, Ashley M.
1
Crotts, John C.
1
Farris, Paul W.
1
Friedman, Mike
1
Gaskins, John N.
1
Henthorne, Tony L.
1
Hyun, Sunghyup Sean
1
Kachroo, Pushkin
1
Khantimirov, Denis
1
Khrushchev, Sergei
1
Kim, Dohee
1
Kirchner, Theresa A.
1
Krishen, Anjala Selena
1
Lambiase, Jacqueline
1
Lee, Gyumin
1
Miller, Todd
1
Min, Hyounae
1
Polonsky, Michael J.
1
Raschke, Robyn
1
Scheinbaum, Angeline Close
1
Thelen, Tanya K.
1
Uysal, Muzzo
1
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Journal of advertising research
6
International journal of hospitality management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
International journal of contemporary hospitality management
2
Business history review
1
European journal of marketing : EJM
1
Gender, culture, and consumer behavior
1
International journal of nonprofit and voluntary sector marketing
1
International journal of the economics of business
1
International marketing review
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of nonprofit & public sector marketing
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing : an international journal
1
Leadership in nonprofit organizations ; Vol. 1
1
Services marketing quarterly
1
The Cornell School of hotel administration handbook of applied hospitality strategy
1
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
34
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1
The naked truth : revealing the affinity for graphic sexual appeals in advertising
Reichert, Tom
;
LaTour, Michael S.
;
Ford, John B.
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 436-448
Persistent link: https://www.econbiz.de/10009269499
Saved in:
2
How corporate culture drive advertising and promotion budgets : best practices combine heuristics and algorithmic tools
West, Douglas C.
;
Ford, John B.
;
Farris, Paul W.
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10010383787
Saved in:
3
The influence of collectivism in restaurant selection : a sentence completion experiment
Magnini, Vincent P.
- In:
International journal of hospitality management
29
(
2010
)
1
,
pp. 191-193
Persistent link: https://www.econbiz.de/10003964259
Saved in:
4
Multinational competition in the British advertising agency business : 1936 - 1987
West, Douglas S.
- In:
Business history review
62
(
1988
)
3
,
pp. 467-501
Persistent link: https://www.econbiz.de/10001074649
Saved in:
5
What do we know about in-store marketing?
Ford, John B.
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 131-132
Persistent link: https://www.econbiz.de/10011884958
Saved in:
6
This event is me! : how consumer event self-congruity leverages sponsorship
Scheinbaum, Angeline Close
;
Krishen, Anjala S.
;
LaTour, …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 271-284
Persistent link: https://www.econbiz.de/10003900790
Saved in:
7
Cuba at the crossroads : the role of the US hospitality industry in Cuban tourism initiatives
Khrushchev, Sergei
;
Henthorne, Tony L.
;
LaTour, Michael S.
- In:
The Cornell School of hotel administration handbook of …
,
(pp. 754-765)
.
2010
Persistent link: https://www.econbiz.de/10008667110
Saved in:
8
Bridging aficionados' perceptual and conceptual knowledge to enhance how they learn from experience
LaTour, Kathryn A.
;
LaTour, Michael S.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
4
,
pp. 688-697
Persistent link: https://www.econbiz.de/10008747687
Saved in:
9
When kiosk retailing intimidates shoppers
Bui, M̃y
;
Krishen, Anjala S.
;
LaTour, Michael S.
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 346-363
Persistent link: https://www.econbiz.de/10009663633
Saved in:
10
Gender and media literacy : women and men try on responses to objectification in fashion advertising
Lambiase, Jacqueline
;
Reichert, Tom
;
Adkins, Mark
; …
- In:
Gender, culture, and consumer behavior
,
(pp. 139-159)
.
2012
Persistent link: https://www.econbiz.de/10009544242
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