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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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New developments and approaches in consumer behavior research
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ECONIS (ZBW)
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When white space is more than "burning money" : economic signaling meets visual commercial rhetoric
Pracejus, John W.
;
O'Guinn, Thomas C.
;
Olsen, G. Douglas
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 211-218
Persistent link: https://www.econbiz.de/10009779994
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2
The role television in the construction of consumer reality
Shrum, L. J.
- In:
New developments and approaches in consumer behavior …
,
(pp. 53-68)
.
1998
Persistent link: https://www.econbiz.de/10001299799
Saved in:
3
Advertising and integrated brand promotion
O'Guinn, Thomas C.
;
Allen, Chris T.
;
Semenik, Richard J.
-
2003
-
3. ed.
Persistent link: https://www.econbiz.de/10001639718
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