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The unbundling of advertising agency services : an economic analysis
Arzaghi, Mohammad; Berndt, Ernst R.; Davis, James C.; … - 2010
Persistent link: https://www.econbiz.de/10008662047
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Economic factors underlying the unbundling of advertising agency services
Arzaghi, Mohammad; Berndt, Ernst R.; Davis, James C.; … - 2008
Persistent link: https://www.econbiz.de/10003761095
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Scale and scope effects on advertising agency costs
Silk, Alvin J.; Berndt, Ernst R. - 1990
Persistent link: https://www.econbiz.de/10000800329
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Scale and scope effects on advertising agency costs
Silk, Alvin J. - In: Marketing science : the marketing journal of the … 12 (1993) 1, pp. 53-72
Persistent link: https://www.econbiz.de/10001152601
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Costs, institutional mobility barriers, and market structure : advertising agencies as multiproduct firms
Silk, Alvin J. - In: Journal of economics & management strategy : JEMS 3 (1994) 3, pp. 437-480
Persistent link: https://www.econbiz.de/10001174696
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The emerging position of the internet as an advertising medium
Silk, Alvin J.; Klein, Lisa R.; Berndt, Ernst R. - In: Netnomics 3 (2001) 2, pp. 129-148
Persistent link: https://www.econbiz.de/10001604332
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Intermedia substitutability and market demand by national advertisers
Silk, Alvin J.; Klein, Lisa R.; Berndt, Ernst R. - 2001
Persistent link: https://www.econbiz.de/10001630994
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Aggregate advertising expenditure in the U.S. economy : what's up? is it real?
Silk, Alvin J.; Berndt, Ernst R. - 2020
Persistent link: https://www.econbiz.de/10012416407
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Aggregate advertising expenditure in the US economy : measurement and growth issues in the digital era
Silk, Alvin J.; Berndt, Ernst R. - 2022
Persistent link: https://www.econbiz.de/10014252018
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Aggregate Advertising Expenditure in the U.S. Economy : What's Up? Is it Real?
Silk, Alvin J.; Berndt, Ernst R. - 2022
The two components of the advertising industry – the creative sector that develops and produces messages, and the communications sector that transmits messages via various media – have each been greatly affected by advances in creative design and communications technologies. As the media...
Persistent link: https://www.econbiz.de/10014240737