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Global marketing
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United States
Consumer behaviour
78
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78
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61
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42
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41
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Welt
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10
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10
Naresh K. Malhotra
10
Paul E. Green
10
Russell W. Belk
10
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Sheth, Jagdish N.
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Sisodia, Rajendra
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Mihr, Ulrich
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Patil, Ashutosh
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Uslay, Can
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Does marketing need reform? : fresh perspectives on the future
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ECONIS (ZBW)
13
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1
Multiattribute decisions in marketing : a measurement approach
Green, Paul E.
;
Wind, Yoram
-
1973
Persistent link: https://www.econbiz.de/10000055706
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2
Consumer cognitive complexity and the dimensionality of multidimensional scaling configurations
Malhotra, Naresh K.
;
Jain, Arun K.
;
Patil, Ashutosh
; …
-
2010
Persistent link: https://www.econbiz.de/10008907414
Saved in:
3
What makes a good manager?
Sheth, Jagdish N.
- In:
Journal of customer behaviour
17
(
2018
)
1/2
,
pp. 159-161
Persistent link: https://www.econbiz.de/10011936199
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4
The multivariate revolution in marketing research
Sheth, Jagdish N.
-
2009
Persistent link: https://www.econbiz.de/10003794433
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5
Deregulation and competition : lessons from the airline industry
Sheth, Jagdish N.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003527111
Saved in:
6
Multivariate methods for market and survey research
Sheth, Jagdish N.
(
contributor
)
-
1977
Persistent link: https://www.econbiz.de/10000329793
Saved in:
7
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
8
Das Gesetz der Drei : Warum immer drei Unternehmen einen Markt beherrschen und Nischenanbieter trotzdem große Chancen haben
Sheth, Jagdish N.
;
Sisodia, Rajendra
-
2003
Persistent link: https://www.econbiz.de/10001727922
Saved in:
9
Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
Saved in:
10
Implications of the revised definition of marketing : from exchange to value creation
Sheth, Jagdish N.
;
Uslay, Can
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 302-307
Persistent link: https://www.econbiz.de/10003673040
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