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What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M. - In: Journal of retailing 100 (2024) 1, pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
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The effect of business-cycle fluctuations on private-label share : what has marketing conduct got to do with it?
Lamey, Lien; Deleersnyder, Barbara; Steenkamp, … - In: Journal of marketing 76 (2012) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10009729598
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The effect of CRM outsourcing on shareholder value : a contingency perspective
Kalaignanam, Kartik; Kushwaha, Tarun; Steenkamp, … - In: Management science : journal of the Institute for … 59 (2013) 3, pp. 748-769
Persistent link: https://www.econbiz.de/10009731233
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The impact of business-cycle fluctuations on private-label share
Lamey, Lien; Deleersnyder, Barbara; Dekimpe, Marnik G.; … - 2005
Persistent link: https://www.econbiz.de/10003186970
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The impact of business-cycle fluctuations on private-label share
Lamey, Lien; Deleersnyder, Barbara; Dekimpe, Marnik G.; … - 2005
Persistent link: https://www.econbiz.de/10003233304
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The impact of economic contractions on the effectiveness of R&D and advertising : evidence from US companies spanning three decades
Steenkamp, Jan-Benedict E. M.; Fang, Eric - In: Marketing science : the marketing journal of the … 30 (2011) 4, pp. 628-645
Persistent link: https://www.econbiz.de/10009299482