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Patient- of physician-oriented marketing : what drives primary demand for prescription drugs?
Fischer, Marc; Albers, Sönke - In: MSI reports : working paper series (2007) 3, pp. 131-153
Persistent link: https://www.econbiz.de/10003579959
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Patient- or physician-oriented marketing : what drives primary demand for prescription drugs?
Fischer, Marc; Albers, Sönke - In: Journal of marketing research : JMR 47 (2010) 1, pp. 103-121
Persistent link: https://www.econbiz.de/10003947448
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The role of culture for pricing luxury fashion brands
Hornig, Tobias; Fischer, Marc; Schollmeyer, Thomas - In: Marketing : ZFP ; journal of research and management 35 (2013) 2, pp. 118-130
Persistent link: https://www.econbiz.de/10009750435
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Marketing's impact on firm value : generalizations from a meta-analysis
Edeling, Alexander; Fischer, Marc - In: Journal of marketing research : JMR 53 (2016) 4, pp. 515-534
Persistent link: https://www.econbiz.de/10011537717
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Wahrnehmung und Akzeptanz des Internet als Einkaufsstätte : Theorie und empirische Befunde
Bauer, Hans H.; Fischer, Marc; Sauer, Nicola E. - 1999
Persistent link: https://www.econbiz.de/10001608338
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Three essays on the positive and negative consequences of corporate social responsibility and irresponsibility
Stäbler, Samuel - 2018
Persistent link: https://www.econbiz.de/10011960279