Narrow search
Showing 1 - 10 of 12,954
Cover Image
Online retailer reputation and consumer response : examining cross cultural differences
Kim, Jiyoung; Yang, Kiseol; Kim, Bu Yong - In: International journal of retail & distribution management 41 (2013) 9, pp. 688-705
Persistent link: https://www.econbiz.de/10009788895
Cover Image
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won - In: Journal of global scholars of marketing science : … 32 (2022) 2, pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
Cover Image
The impact of moral emotions on cause-related marketing campains : a cross-cultural examination
Kim, Jae-eun; Johnson, Kim K. P. - In: Journal of business ethics : JOBE 112 (2013) 1, pp. 79-90
Persistent link: https://www.econbiz.de/10009717254
Cover Image
"Enculturated" pleasure : a study in multicultural engagement ; how do Mexican and U.S. consumers respond to humorous advertising differently?
Wang, Valerie Lynette; Cruthirds, Kevin W.; Wang, Yong Jian - In: Journal of advertising research 54 (2014) 3, pp. 320-331
Persistent link: https://www.econbiz.de/10010419812
Cover Image
Motivators of prestige brand purchase : testing cultural (in)stability of measures over time across the United States, Poland, and South Korea
Sung, Eunyoung Christine; Calantone, Roger J.; … - In: Journal of international consumer marketing 32 (2020) 1, pp. 15-32
Persistent link: https://www.econbiz.de/10012200797
Cover Image
Consumers' use of country-of-manufacture information? : Norway and the United States : ethnocentric, economic, and cultural differences
Helgeson, James G.; Kurpis, Lada Helen V.; Supphellen, Magne - In: Journal of international consumer marketing 29 (2017) 3, pp. 179-193
Persistent link: https://www.econbiz.de/10011709328
Cover Image
Understanding the moderating effect of motivational values on young consumers' responses to luxury brands : a cross-cultural study of South Korea and the USA
Lee, Eunsun; Edwards, Steven M.; Youn, Seounmi; Yun, … - In: Journal of marketing communications 24 (2018) 2, pp. 103-124
Persistent link: https://www.econbiz.de/10011852932
Cover Image
Cross-cultural differences in movie selection : decision-making of German, U.S., and Singaporean media users for video-on-demand movies
Dogruel, Leyla - In: Journal of international consumer marketing 30 (2018) 2, pp. 115-127
Persistent link: https://www.econbiz.de/10011917526
Cover Image
Cultural differences in consumer engagement in brand-related SNS groups : a cross-cultural study of China and the United States
Lu, Xinyu - In: Journal of global marketing 31 (2018) 5, pp. 295-307
Persistent link: https://www.econbiz.de/10011963144
Cover Image
Cultural differences in consumer impatience
Chen, Haipeng; Ng, Sharon; Rao, Akshay R. - 2009
Persistent link: https://www.econbiz.de/10003785566