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United States
Kundenwert
2,463
Customer value
2,462
Beziehungsmarketing
1,478
Relationship marketing
1,478
Consumer behaviour
638
Konsumentenverhalten
638
Betriebliche Wertschöpfung
584
Value creation
584
Customer integration
321
Kundenintegration
321
Customer satisfaction
307
Kundenzufriedenheit
307
Service quality
274
Dienstleistungsqualität
273
Marketing management
267
Marketingmanagement
267
Theorie
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Theory
221
Lieferantenmanagement
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Supplier relationship management
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Business-to-business marketing
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Deutschland
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Germany
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USA
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Brand image
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Markenimage
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Service-Dominant Logic
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Service-dominant logic
130
Value co-creation
113
Marketing
107
Social Web
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Social web
99
Kundenmanagement
94
customer value
94
Innovation
91
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English
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German
3
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Skiera, Bernd
5
Kumar, V.
4
Wiesel, Thorsten
3
Chi, Ting
2
Geruso, Michael
2
Gupta, Sunil
2
Hanssens, Dominique M.
2
Heinonen, Kristina
2
Leemon, Daniel
2
Magids, Scott
2
Malshe, Avinash
2
Mela, Carl F.
2
Murthi, B. P. S.
2
Pansari, Anita
2
Prinz, Daniel
2
Steffes, Erin M.
2
Strandvik, Tore
2
Verhoef, Peter C.
2
Villanueva, Julian
2
Zorfas, Alan
2
Alejandro, Thomas Brashear
1
Allison, Thomas H.
1
Amendah, Eklou R.
1
Andersen, Steve
1
Anderson, James C.
1
Asselmann, Daniel
1
Audzeyeva, Alena
1
Auruškevičienė, Viltė
1
Bauer, Hans H.
1
Bayón, Tomás
1
Becker, D'Arcy
1
Becker, Jochen
1
Beckmann, Denise
1
Belu, Mihaela Gabriela
1
Berger, Sven C.
1
Bermes, Manuel
1
Bernardin, H. John
1
Beutin, Nikolas
1
Bohling, Tim
1
Bonacchi, Massimiliano
1
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Handbook of research on customer equity in marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Journal of marketing
3
Journal of retailing and consumer services
3
Journal of the Academy of Marketing Science
3
Cornell hospitality quarterly : CQ
2
Harvard business review : HBR
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business performance management
2
International journal of hospitality management
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of financial services marketing : JFSM
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Manufacturing & service operations management : M & SOM
2
The Routledge handbook of service research insights and ideas
2
Academic journal of economic studies
1
Advances in management accounting : a research annual
1
Agricultural finance review
1
American economic journal : a journal of the American Economic Association
1
Amfiteatru economic : an economic and business research periodical
1
Asia Pacific journal of marketing and logistics
1
Best Practice im Key Account Management : erfolgreiche Bearbeitung von Schlüsselkunden nach dem St. Galler KAM-Konzept
1
Business valuation review : the quarterly journal of the Business Valuation Committee of the American Society of Appraisers
1
CPC [publication] no. 319
1
Cogent economics & finance
1
Computational and mathematical organization theory
1
Conservative new tasks, 11
1
Consumer behavior analysis : (a) rational approach to consumer choice
1
Contemporary accounting research : a journal of the Canadian Academic Accounting Association
1
Cu - Hi
1
Customer relations
1
DERAP Arbeidsnotater, Chr. Michelsens Institutt
1
DLSU business & economics review
1
Department working papers / Bar-Ilan University, Department of Economics
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Direct marketing
1
ERIM report series research in management
1
Enterprise computing
1
Essentials of Marketing
1
European journal of marketing : EJM
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ECONIS (ZBW)
131
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1
Acculturative products uniqueness antecedence for successful marketing performance
Sugiyarti, Gita
;
Ferdinand, Augusty Tae
;
Nurchayati, Tatiek
- In:
DLSU business & economics review
28
(
2018
)
1
,
pp. 86-96
Persistent link: https://www.econbiz.de/10012263889
Saved in:
2
Empirically testable sources and implications of clumpiness
Zhang, Yao
;
Bradlow, Eric T.
;
Small, Dylan S.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 215-217
Persistent link: https://www.econbiz.de/10010515905
Saved in:
3
National culture, economy, and customer lifetime value : assessing the relative impact of the drivers of customer lifetime value for a global retailer
Kumar, V.
;
Pansari, Anita
- In:
Journal of international marketing
24
(
2016
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011460092
Saved in:
4
A nation of customers
Goodhart, Philip
-
1965
Persistent link: https://www.econbiz.de/10000331795
Saved in:
5
Getting it right! : Creating customer value for market leadership
Weinzimer, Philip
-
1998
Persistent link: https://www.econbiz.de/10000660034
Saved in:
6
Marketing and customer behaviour
Jenkins, John R. G.
-
1972
Persistent link: https://www.econbiz.de/10000666881
Saved in:
7
Discovering relative value using custom indexes
Garrett, Daniel J.
- In:
The handbook of municipal bonds
,
(pp. 571-575)
.
2008
Persistent link: https://www.econbiz.de/10003715027
Saved in:
8
Jamestown Electric Supply Company : assessing customer profitability
Heitger, Lester E.
;
Heitger, Dan L.
- In:
Issues in accounting education
23
(
2008
)
2
,
pp. 261-280
Persistent link: https://www.econbiz.de/10003729546
Saved in:
9
Managing customers profitably
Ryals, Lynette
-
2008
Persistent link: https://www.econbiz.de/10003744559
Saved in:
10
The power of CLV : managing customer lifetime value at IBM
Kumar, V.
;
Venkatesan, Rajkumar
;
Bohling, Tim
; …
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 585-599
Persistent link: https://www.econbiz.de/10003765812
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