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United States
Marktforschung
7,352
Market research
6,527
Theorie
1,551
Konsumentenverhalten
1,549
Consumer behaviour
1,548
Theory
1,547
Deutschland
1,259
Germany
1,116
Marktanalyse
820
Marketing
785
Marketingmanagement
589
Marketing management
577
USA
451
Beziehungsmarketing
359
Relationship marketing
359
Qualitative Methode
243
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236
Conjoint analysis
231
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231
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231
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223
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222
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222
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222
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220
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220
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220
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203
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196
Market analysis
189
Messung
169
Social Web
166
Social web
166
Brand management
164
Markenführung
164
Welt
164
World
164
Measurement
157
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154
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4
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55
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36
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36
Graue Literatur
29
Non-commercial literature
29
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21
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19
Sammelwerk
19
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18
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14
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14
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12
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12
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12
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11
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8
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6
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6
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6
CD-ROM, DVD
6
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4
Fallstudie
4
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3
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3
Handbuch
3
No longer published / No longer aquired
3
Ratgeber
3
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2
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2
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2
Fallstudiensammlung
2
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2
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2
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1
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1
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1
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English
400
German
35
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1
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Day, George S.
7
Hawkins, Del I.
7
Aaker, David A.
6
Kumar, V.
5
Malhotra, Naresh K.
5
Mothersbaugh, David L.
5
Albaum, Gerald S.
3
Best, Roger J.
3
Herrmann, Andreas
3
Leone, Robert P.
3
Smith, Scott M.
3
Viswanathan, Madhu
3
Zaltman, Gerald
3
Zikmund, William G.
3
Bayus, Barry L.
2
Boyd, Harper W.
2
Churchill, Gilbert A.
2
DeLong, Thomas J.
2
Fanning, Stephen F.
2
Gaski, John F.
2
Iacobucci, Dawn
2
Kahn, Kenneth B.
2
Kindermann, Harald
2
Kotler, Philip
2
LaPlaca, Peter J.
2
Levy, Sidney J.
2
Loudon, David L.
2
Lumpkin, James R.
2
McQuarrie, Edward F.
2
Montgomery, David B.
2
Nunan, Daniel
2
Rajagopal, Priyali
2
Robson, Julie
2
Rossiter, John R.
2
Roster, Catherine A.
2
Sheth, Jagdish N.
2
Silverstein, Michael J.
2
Smejkal, Angela
2
Spann, Martin
2
Stevens, Robert E.
2
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American Marketing Association
6
European Society for Opinion and Marketing Research
4
Deutschland / Bundesministerium für Ernährung und Landwirtschaft
3
Seminar on market modelling
3
Indian Institute of Foreign Trade <Delhi>
2
National Industrial Conference Board
2
AMACOM
1
Academy of Marketing
1
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
American Society of Newspaper Editors
1
Appraisal Institute <Chicago, Ill.>
1
Communication Advertising and Marketing Education Foundation Ltd.
1
IP Deutschland GmbH <Köln>
1
Market Research Society
1
Marketing Research Congress <50, 1997, Edinburgh>
1
NetLibrary, Inc
1
OECD
1
Product Development & Management Association
1
USA / Congress / House of Representatives / Committee on Agriculture
1
United States / Congress / House / Committee on Agriculture / Subcommittee on Departmental Operations
1
Urban Land Institute <Washington, DC>
1
epubli GmbH
1
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Published in...
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International journal of market research : JMRS ; the journal of the Market Research Society
12
Journal of business research : JBR
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Journal of marketing research : JMR
5
Journal of the Academy of Marketing Science
5
Qualitative market research : an international journal
4
Quantitative marketing techniques and analyses
4
Report / Marketing Science Institute
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
Agrarexportfoerderung.de
3
Harvard business review : HBR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of advertising research
3
Journal of financial services marketing : JFSM
3
Journal of historical research in marketing
3
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
3
Qualitative marketing research : approaches, techniques and analysis
3
Report / Marketing Science Institute / Marketing Science Institute
3
The nature and scope of marketing research
3
Australasian marketing journal
2
Conference Board Reports
2
Electronic markets : the international journal on networked business
2
European journal of marketing : EJM
2
Handbook of research on ethnic and intra-cultural marketing
2
Journal of business ethics : JOBE
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of fashion marketing and management
2
Journal of marketing
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
Journal of marketing management : MM
2
Journal of marketing theory and practice
2
Labelling strategies in environmental policy
2
Marketing theory
2
Neue betriebswirtschaftliche Forschung : Nbf
2
Series of reports on applying research to sales
2
Sport management review
2
The journal of applied business research
2
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Source
All
ECONIS (ZBW)
436
Showing
1
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10
of
436
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1
A method for analyzing the impact of changes and their propagation in manufacturing systems
Plehn, Christian
-
2017
Persistent link: https://www.econbiz.de/10011730721
Saved in:
2
USER: a scale to measure use of market research
Menon, Anil
;
Wilcox, James B.
-
1994
Persistent link: https://www.econbiz.de/10000890132
Saved in:
3
Verwendung von Einstellungskonzepten in der Marktforschung : eine Analyse von empirischen Untersuchungen
Leipelt, Detlef
-
1992
Persistent link: https://www.econbiz.de/10000859628
Saved in:
4
Relationships between providers and users of market research : the role of personal trust
Moorman, Christine
;
Deshpandé, Rohit
;
Zaltman, Gerald
-
1993
Persistent link: https://www.econbiz.de/10000867282
Saved in:
5
Strategic marketing for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1987
-
3. ed.
Persistent link: https://www.econbiz.de/10000738375
Saved in:
6
Market survey of health foods in USA, Federal Republic of Germany and Netherlands
1986
Persistent link: https://www.econbiz.de/10000744364
Saved in:
7
An analysis of the potential acceptance of market alternatives by US peanut producers using a multivariate probit system of equations technique
Fu, Tsu-tan
-
1988
Persistent link: https://www.econbiz.de/10000747710
Saved in:
8
Marketing research
Kress, George
-
1988
-
3. ed
Persistent link: https://www.econbiz.de/10000749575
Saved in:
9
Data analytic techniques for consumer economics
Selvanathan, Eliyathamby Antony
-
1987
Persistent link: https://www.econbiz.de/10000751629
Saved in:
10
Innovation and market structure : lessons from the computer and semiconductor industries
Dorfman, Nancy S.
-
1987
Persistent link: https://www.econbiz.de/10000721820
Saved in:
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