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Advertising
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Journal of promotion management : JPM
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American economic journal : a journal of the American Economic Association
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Health marketing quarterly
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ECONIS (ZBW)
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But it's doctor recommended and I read the fine print : antecedents to drug companies' perceived credibility
Park, Jin Seong
;
Hoy, Mariea Grubbs
- In:
Health marketing quarterly
30
(
2013
)
1
,
pp. 63-79
Persistent link: https://www.econbiz.de/10009745219
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2
Segmenting green consumers in the United States : implications for green marketing
Park, Jin Seong
;
Lee, Jinhee
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 571-589
Persistent link: https://www.econbiz.de/10010467267
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3
Evaluating the message strategy of U.S. Army advertising : with focus on information needs and motivational cues
Park, Sejin
;
Lee, Jinhee
;
Park, Jin Seong
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 303-319
Persistent link: https://www.econbiz.de/10011729557
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4
Peacekeeping force : effects of providing tactical equipment to local law enforcement
Harris, Matthew C.
;
Park, Jin Seong
;
Bruce, Donald J.
; …
- In:
American economic journal : a journal of the American …
9
(
2017
)
3
,
pp. 291-313
Persistent link: https://www.econbiz.de/10011713661
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