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Franchising
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Lawrence, Benjamin
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of operations management
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MSI reports : working paper series
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ECONIS (ZBW)
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How do brand portfolio strategies affect firm value?
Hsu, Liwu
;
Fournier, Susan
;
Srinivasan, Shuba
- In:
MSI reports : working paper series
(
2011
)
3
,
pp. 95-155
Persistent link: https://www.econbiz.de/10009531736
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2
A life-cycle perspective of professionalism in services
Lawrence, Benjamin
;
Zhang, Jie Jennifer
;
Heineke, Janelle
- In:
Journal of operations management
42/43
(
2016
),
pp. 25-38
Persistent link: https://www.econbiz.de/10011492302
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3
Channel members' relationships with the brands they sell and the organizations that own them
Lawrence, Benjamin
;
Kaufmann, Patrick J.
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 148-161
Persistent link: https://www.econbiz.de/10012146619
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