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The impact of brand name placement in song lyrics on brand attitudes : does the attitude toward the artist matter?
Van Vaerenbergh, Yves; Sompel, Dieneke Van de; Loock, … - In: Breaking new ground in theory and practice, (pp. 21-33). 2011
Persistent link: https://www.econbiz.de/10009380037
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Branded product placement and pre-teenaged consumers : influence on brand preference and choice
Toomey, Deborah A.; Francis, Alisha L. - In: Young consumers : insight and ideas for responsible … 14 (2013) 2, pp. 180-192
Persistent link: https://www.econbiz.de/10009768443
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Product placement in the pharmaceutical industry : the case of Sinemet in ER
Rubia Orti, Jose Enrique de la; Giner Larza, Eva Maria; … - In: Engaging consumers through branded entertainment and …, (pp. 170-188). 2015
Persistent link: https://www.econbiz.de/10011389602
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Influence of consumers' brand expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi - In: The journal of consumer marketing 34 (2017) 1, pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
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Brand advertising in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell; Schenkel, Mark T. - In: Journal of marketing channels : ... distribution … 24 (2017) 1/2, pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
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The effect of product placement in computer games on brand attitude and recall
Mackay, Thomas; Ewing, Michael; Newton, Fiona; … - In: International journal of advertising : the quarterly … 28 (2009) 3, pp. 423-438
Persistent link: https://www.econbiz.de/10003874750
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Practitioners' perspectives on branded entertainment in the United States
Um, Nam-hyun; Kim, Sojung - In: Journal of promotion management : JPM 20 (2014) 2, pp. 164-180
Persistent link: https://www.econbiz.de/10010373174
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Branding and the marketing of technological and industrial products
Melewar, T. C. (contributor) - 2010
Persistent link: https://www.econbiz.de/10003990909
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Attitudes and related perceptions about product placement : a comparison of Finland, Italy and the United States
Sabour, Nadia I.; Pillai, Deepa; Gistri, Giacomo; … - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 362-387
Persistent link: https://www.econbiz.de/10011581255
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The efficacy of brand-execution tactics in TV advertising, brand placements, and Internet advertising
Romaniuk, Jenni - In: Journal of advertising research 49 (2009) 2, pp. 143-150
Persistent link: https://www.econbiz.de/10003860456