Attitudes and related perceptions about product placement : a comparison of Finland, Italy and the United States
Nadia I. Sabour, Deepa Pillai, Giacomo Gistri and Siva K. Balasubramanian
| Year of publication: |
2016
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|---|---|
| Authors: | Sabour, Nadia I. ; Pillai, Deepa ; Gistri, Giacomo ; Balasubramanian, Siva Kumar |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 35.2016, 2, p. 362-387
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| Subject: | product placement | brand placement | advertising | attitudes | cross-cultural research | measurement invariance | USA | United States | Product Placement | Product placement | Italien | Italy | Werbewirkung | Advertising effects | Finnland | Finland | Vergleich | Comparison | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2015.1031205 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011581255