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Predicting success of mobile game after market launch using app downloads and sales revenues as performance indicators

Nam, Kyungjin; Kim, Hyejin - 2018

The world game industry, especially the mobile game market, has grown rapidly in recent years. One of the interesting characteristics of mobile game performance is that its lifetime is remarkably short compared to that of online games and most downloads are peaked in the early period of the...

Persistent link: https://www.econbiz.de/10011990491

Key factors in the triumph of Pokémon GO

Tang, Ailie K. Y. - In: Business horizons 60 (2017) 5, pp. 725-728

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Changing the game : how video games are transforming the future of business

Edery, David - 2008 - 1. print.

Persistent link: https://www.econbiz.de/10003711598

Mitigating the effects of advergames on children : do advertising breaks work?

An, Soontae; Stern, Susannah - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 43-56

Persistent link: https://www.econbiz.de/10009009163

Children's advertising literacy for advergames : perception of the game as advertising

An, Soontae; Jin, Hyun Seung; Park, Eun Hae - In: Journal of advertising : official publication of the … 43 (2014) 1, pp. 63-72

Persistent link: https://www.econbiz.de/10010344086

Towards better understanding of children's relationships with online games and advergames

Ben Yahia, Ali; Ben Saad, Sihem; Abida, Fatma Choura - In: Utilizing gamification in servicescapes for improved …, (pp. 175-193). 2020

Persistent link: https://www.econbiz.de/10012231265

An examination of the psychological and consumptive behaviors of sport video gamers

Kim, Yongjae; Walsh, Patrick; Ross, Stephen D. - In: Sport marketing quarterly : preferred journal of the … 17 (2008) 1, pp. 44-53

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Software exclusivity and the scope of indirect network effects in the US home video game market

Corts, Kenneth S.; Lederman, Mara - In: International journal of industrial organization 27 (2009) 2, pp. 121-136

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The impact of gender on the perceptions of and preferences for technology-based games

Brumbaugh, Anne M. - In: International journal of technology marketing : IJTMkt 4 (2009) 1, pp. 89-107

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The effect of superstar software on hardware sales in system markets

Binken, Jeroen L. G.; Stremersch, Stefan - In: Journal of marketing 73 (2009) 2, pp. 88-104

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