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In search of causality in entrepreneurship research : quantitative methods in corporate entrepreneurship
McKenny, Aaron F.; Zachary, Miles A.; Short, Jeremy C.; … - In: The Sage handbook of small business and entrepreneurship, (pp. 521-541). 2018
Persistent link: https://www.econbiz.de/10012034432
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Disruptive marketing strategy
Hult, G. Tomas M.; Ketchen, David J. <Jr.> - In: AMS review : official publication of the Academy of … 7 (2017) 1/2, pp. 20-25
Persistent link: https://www.econbiz.de/10011741531
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Franchise branding : an organizational identity perspective
Zachary, Miles A.; McKenny, Aaron F.; Short, Jeremy C.; … - In: Journal of the Academy of Marketing Science 39 (2011) 4, pp. 629-645
Persistent link: https://www.econbiz.de/10009297186
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Managing the tensions between exploration and exploitation : the role of time
Mathias, Blake D.; McKenny, Aaron F.; Crook, T. Russell - In: Strategic entrepreneurship journal : SEJ 12 (2018) 3, pp. 316-334
Persistent link: https://www.econbiz.de/10011973427
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Editorial: Market-focused sustainability : market orientation plus!
Hult, G. Tomas M. - In: Journal of the Academy of Marketing Science 39 (2011) 1, pp. 1-6
Persistent link: https://www.econbiz.de/10008909614
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Market orientation, learning orientation, and innovativeness in the global marketplace: moderating roles of organizational memory and market turbulence
Hult, G. Tomas M.; Kandemir, Destan - In: Handbook of research in international marketing, (pp. 42-56). 2003
Persistent link: https://www.econbiz.de/10001803749
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Competing assessments of market-driven, sustainability-centered, and stakeholder-focused approaches to the customer-brand relationships and performance
Mena, Jeannette A.; Hult, G. Tomas M.; Ferrell, Odies C.; … - In: Journal of business research : JBR 95 (2019), pp. 531-543
Persistent link: https://www.econbiz.de/10011980418
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A ten country-company study of sustainability and product-market performance : influences of doing good, warm glow, and price fairness
Hult, G. Tomas M.; Mena, Jeannette A.; Gonzalez-Perez, … - In: Journal of macromarketing : examining the interactions … 38 (2018) 3, pp. 242-261
Persistent link: https://www.econbiz.de/10011924367
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Partisan bias and citizen satisfaction, confidence, and trust in the U.S. Federal Government
Morgeson, Forrest V., III.; Sharma, Pratyush Nidhi; … - In: Public management review 24 (2022) 12, pp. 1933-1956
Persistent link: https://www.econbiz.de/10013417191
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Using resource-based theory to help explain plural form franchising
Gillis, William E.; Combs, James G.; Ketchen, David J. <Jr.> - In: Entrepreneurship, theory and practice : ET & P 38 (2014) 3, pp. 449-472
Persistent link: https://www.econbiz.de/10010362104