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United States
Großbritannien
136,222
United Kingdom
95,994
Consumer behaviour
82,481
Konsumentenverhalten
80,000
Marketing
31,355
Theorie
27,111
Theory
26,742
Deutschland
21,473
USA
20,373
Preismanagement
19,035
Pricing strategy
19,020
Germany
17,891
Brand management
17,584
Markenführung
17,170
Werbung
13,825
Advertising
11,293
Relationship marketing
10,752
Beziehungsmarketing
10,670
Markenimage
9,433
Brand image
9,385
Frankreich
9,225
Markenartikel
9,202
Brand
8,162
Werbewirkung
7,964
Schätzung
7,897
Advertising effects
7,738
EU-Staaten
7,595
Estimation
7,507
EU countries
7,489
France
7,441
Marketingmanagement
7,397
Online-Marketing
7,183
Marketing management
7,168
Internet marketing
7,153
Social Web
6,301
Social web
6,294
Einzelhandel
6,191
Customer satisfaction
6,138
Online-Handel
6,004
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2,564
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2,163
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10,071
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8,386
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30
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1
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8,628
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8,628
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3,659
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3,659
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2,957
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2,946
Aufsatz im Buch
1,361
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1,361
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721
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710
Sammelwerk
710
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603
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335
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150
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150
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150
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142
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142
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88
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48
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48
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48
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48
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47
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47
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45
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17,135
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958
French
191
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85
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79
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32
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18
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14
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13
Hungarian
10
Swedish
5
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3
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3
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2
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2
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1
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Smith, James P.
47
Banks, James
44
Kaiser, Harry M.
42
Blundell, Richard W.
41
Caporale, Guglielmo Maria
31
Gil-Alaña, Luis A.
30
Blanchflower, David G.
27
Broadberry, Stephen N.
24
Stavins, Joanna
24
Berndt, Ernst R.
23
Bloom, Nicholas
22
Bordo, Michael D.
22
Lusk, Jayson L.
22
Einav, Liran
20
Hayo, Bernd
19
Nelson, Edward
19
Griffith, Rachel
18
Kotler, Philip
18
O'Rourke, Kevin Hjortshøj
18
Richards, Timothy J.
18
Bekaert, Geert
17
Burkhauser, Richard V.
17
Jang, Soocheong
17
Mierzwa, Sascha
17
O'Mahony, Mary
17
Sarno, Lucio
17
Davis, E. Philip
16
Hein, Eckhard
16
Hortaçsu, Ali
16
Smeeding, Timothy M.
16
Taylor, Alan M.
16
Van Reenen, John
16
Waldfogel, Jane
16
Hamori, Shigeyuki
15
Hoesli, Martin
15
MacDonald, Ronald
15
Machin, Stephen
15
Mueller, Barbara
15
Peel, David
15
Sadun, Raffaella
15
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National Bureau of Economic Research
178
OECD
26
American Marketing Association
18
Maxwell Graduate School of Citizenship and Public Affairs
16
Edward Elgar Publishing
14
USA / General Accounting Office
12
Centre for Economic Performance
9
American Management Association
7
Economic Research Centre
7
European University Institute / Department of Economics
7
Internationales Arbeitsamt
7
Friedrich-Schiller-Universität Jena
6
IGI Global
6
Institute for Fiscal Studies
6
Institute of Economic Affairs <London>
6
International Monetary Fund (IMF)
6
National Institute of Economic and Social Research
6
Nomos Verlagsgesellschaft
6
British-North American Committee
5
Centre d'Etudes de Populations, de Pauvreté et de Politiques Socio-Economiques <Differdingen>
5
Federal Reserve Bank of St. Louis
5
Forschungsinstitut zur Zukunft der Arbeit
5
Institut für Weltwirtschaft
5
Institute of Personnel Management
5
Internationaler Währungsfonds / Research Department
5
University of Glasgow / Department of Economics
5
University of Reading / Department of Economics
5
Chambre de commerce et d'industrie de Paris
4
Cornell University / Department of Agricultural Economics
4
Fraunhofer-Institut für Systemtechnik und Innovationsforschung
4
INSEAD
4
Princeton University Press
4
SUERF - The European Money and Finance Forum
4
USA / Bureau of Foreign and Domestic Commerce
4
University of Cambridge / Department of Applied Economics
4
University of Oxford / Institute of Economics and Statistics
4
Zentrum für Europäische Wirtschaftsforschung
4
Österreichisches Institut für Wirtschaftsforschung
4
Brookings Institution
3
Centre for Analytical Finance <Århus>
3
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Working paper / National Bureau of Economic Research, Inc.
578
NBER working paper series
173
Discussion paper / Centre for Economic Policy Research
154
Journal of consumer research : JCR ; an interdisciplinary bimonthly
154
Journal of business research : JBR
103
The American economic review
98
Journal of advertising research
95
Applied economics
91
Discussion paper series / IZA
87
Psychology & marketing
80
American journal of agricultural economics
75
Journal of retailing and consumer services
75
The review of economics and statistics
70
Journal of advertising : official publication of the American Academy of Advertising
67
Economics letters
65
Journal of international money and finance
65
International journal of hospitality management
63
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
63
NBER Working Paper
56
Journal of fashion marketing and management
55
SpringerLink / Bücher
55
Working paper
52
Journal of consumer affairs : official publication of the American Council on Consumer Interests
48
American economic journal : a journal of the American Economic Association
45
Discussion paper
45
Journal of marketing theory and practice
44
The journal of consumer marketing
44
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
International journal of consumer studies
42
Journal of marketing
42
Journal of political economy
41
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
41
International journal of advertising : the quarterly review of marketing communications
40
Journal of business ethics : JOBE
40
Applied financial economics
39
Economic inquiry : journal of the Western Economic Association International
39
Journal of money, credit and banking : JMCB
39
The economic journal : the journal of the Royal Economic Society
39
The journal of law & economics
39
CESifo working papers
38
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Source
All
ECONIS (ZBW)
18,280
USB Cologne (EcoSocSci)
101
RePEc
84
EconStor
14
Other ZBW resources
6
USB Cologne (business full texts)
1
BASE
1
ArchiDok
1
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10
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18,488
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date (oldest first)
1
Brand
advertising
in an access-ownership world : how
marketing
channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
2
Diplomatic relations and tourism
advertising
effectiveness : U.S. travel interest to Cuba
Fullerton, Jami A.
;
Kendrick, Alice
;
Broyles, Sheri J.
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 328-342
Persistent link: https://www.econbiz.de/10012203304
Saved in:
3
Global
advertising
strategy : the moderating role of
brand
familiarity and executive style
Pae, Jae H.
;
Samiee, Saeed
;
Tai, Susan
-
2008
Persistent link: https://www.econbiz.de/10003656134
Saved in:
4
The curious case of behavioral backlash : why brands produce priming effects and slogans produce reverse priming effects
Laran, Juliano
;
Dalton, Amy N.
;
Andrade, Eduardo B.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
6
,
pp. 999-1014
Persistent link: https://www.econbiz.de/10009006652
Saved in:
5
Integrating
advertising
and news about the
brand
in the online environment : are all produts the same?
Micu, Anca Cristina
;
Pentina, Iryna
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 159-175
Persistent link: https://www.econbiz.de/10010389738
Saved in:
6
Separating the long and short-term effects of
advertising
repetition on
brand
name awareness
Vanhuele, Marc
-
1994
Persistent link: https://www.econbiz.de/10000909454
Saved in:
7
Influence of consumers'
brand
expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
Saved in:
8
Advertising
expensive mortgages
Gurun, Umit G.
;
Matvos, Gregor
;
Seru, Amit
-
2013
Persistent link: https://www.econbiz.de/10009733326
Saved in:
9
Advertising
expensive mortgages
Gurun, Umit G.
;
Matvos, Gregor
;
Seru, Amit
- In:
The journal of finance : the journal of the American …
71
(
2016
)
5
,
pp. 2371-2416
Persistent link: https://www.econbiz.de/10011562361
Saved in:
10
The curious versus the overwhelmed : factors influencing QR codes scan intention
Okazaki, Shintaro
;
Navarro, Angeles
;
Mukherji, Prokriti
; …
- In:
Journal of business research : JBR
99
(
2019
),
pp. 498-506
Persistent link: https://www.econbiz.de/10012023703
Saved in:
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