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Brand marketing, big data and social innovation as future research directions for engagement
Calder, Bobby J.; Malthouse, Edward C.; Maslowska, Ewa - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 579-585
Persistent link: https://www.econbiz.de/10011483116
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Addressing the market research skills gap
Nunan, Daniel - In: International journal of market research : JMRS ; the … 57 (2015) 2, pp. 177-178
Persistent link: https://www.econbiz.de/10011300253
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The future isn’t what it used to be : research in the age of evidence
Nunan, Daniel - In: International journal of market research 62 (2020) 3, pp. 259-261
Persistent link: https://www.econbiz.de/10012231168
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Rethinking the market research curriculum
Nunan, Daniel; Di Domenico, MariaLaura - In: International journal of market research 61 (2019) 1, pp. 22-32
Persistent link: https://www.econbiz.de/10012171922