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Analysis of social value of TV...
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1
Reconfiguring the "hits" : the new portrait of television program success in an era of big data
Kosterich, Allie
- In:
JMM : the international journal on media management
18
(
2016
)
1
,
pp. 43-58
Persistent link: https://www.econbiz.de/10011529118
Saved in:
2
Adolescent perceptions of black-oriented media: "the day Beyoncé turned Black" : can Black-oriented films and TV programs be marketed more broadly?
Ellithorpe, Morgan E.
;
Hennessy, Michael
;
Bleakley, Amy
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 158-170
Persistent link: https://www.econbiz.de/10012109422
Saved in:
3
The importance of the social context on the impact of product placements
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
The changing roles of advertising : [extended versions …
,
(pp. 115-130)
.
2013
Persistent link: https://www.econbiz.de/10009773045
Saved in:
4
The big picture for large-screen television viewing : for both programming and advertising, audiences are more attentive, more absorbed, and less critical
McNiven, Michael D.
;
Krugman, Dean
;
Tinkham, Spencer F.
- In:
Journal of advertising research
52
(
2012
)
4
,
pp. 421-432
Persistent link: https://www.econbiz.de/10009710182
Saved in:
5
Taking time use seriously : income, wages and price discrimination
Hamermesh, Daniel S.
;
Biddle, Jeff
-
2018
Persistent link: https://www.econbiz.de/10011979802
Saved in:
6
Media competition and news diets
Angelucci, Charles
;
Cagé, Julia
;
Sinkinson, Michael
-
2020
Persistent link: https://www.econbiz.de/10012214795
Saved in:
7
Media competition and news diets
Angelucci, Charles
;
Cagé, Julia
;
Sinkinson, Michael
-
2020
Persistent link: https://www.econbiz.de/10012219589
Saved in:
8
The persuasive effect of Fox News : non-compliance with social distancing during the Covid-19 pandemic
Simonov, Andrey
;
Sacher, Szymon K.
;
Dubé, Jean-Pierre H.
; …
-
2020
Persistent link: https://www.econbiz.de/10012239067
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9
An examination of television consumption by racial and ethnic audiences in the U.S. : implications for multicultural media planning and media measurement
James, J. P.
;
Lindsey-Warren, Tyrha M.
- In:
Journal of advertising research
59
(
2019
)
1
,
pp. 40-52
Persistent link: https://www.econbiz.de/10012007139
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10
The conumdrum of emerging media and television advertising clutter
Klopfenstein, Bruce C.
- In:
Journal of media business studies
8
(
2011
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10009579038
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